Q: How are unsubscribes handled?
One of my main reasons I've backed away from emailing marketing (that and poor deliverability.
People bang on about GDPR yet every email service provider does not provide an automated way to permanently delete data. If fact, unsubscribe is the removal of consent therefore you have no right to hold someone's data after they unsubscribe. When I challenged Active campaign about this they went very silent and I decided to drop my account. Haven't really used email marketing since and thankfully I have not needed it with my work load.
Curious to see how you are handling this?
Thanks in advance šš»
Emer
Kalo_Encharge
May 14, 2024A: Hi there,
At this stage is not possible to delete accounts in Encharge. However, we are considering this feature.
That being said, the delete on unsubscribe feature is not something we've heard being requested before. Correct me if I'm wrong but a person needs to exclusively request for their data to be deleted?
emcgalSo that actually means it is not GDPR compliant if data can not be permanently deleted easily.
This seems to be a loop hole marketers use but if you do not have consent to retain someone's data, you cannot store it and unsubscribe is the assumed removal of consent by a subscriber.
How do you integrate someone to request deletion so? How is your product GDPR compliant?
There also should be a facility to automatically clean up the data for this to be GDPR compliant. How do you handle the time frame for the retention of data if someone isn't interacting with emails? Again for GDPR, this is limited and varies from country to country I'm sure. Here, you actually don't have the right to market to someone who has not responded after 1yr.
This is why I dropped Active Campaign and use a new mailchimp each year and only import over contacts who are active. Thank god I have a small database and don't really need it for my business to get work. I don't see the point in paying for something that is not going to manage my contacts in a compliant way.
For me, this is where the difference lies in email marketing going forward and would have a much better delivery rate if the database was regularly cleaned and kept up to date from a GDPR perspective.
Just my thoughts on this.
Hi there,
Thank you for the thorough feedback.
We plan on integrating a Remove button but it will be manual so you can remove a person when they require deletion or haven't been active in a long time. However, we don't have an ETA for this yet.
Currently, we provide a way to handle GDPR removal via API that can remove people automatically.
Hope this helps.
Hi there,
You can now delete contacts in Encharge as per the GDPR requirements.
You can read about the update here - https://feedback.encharge.io/changelog/you-can-now-delete-people-in-encharge
Thanks a mil Kalo, really appreciate the replies and feedback plus implementing the feature. Re the API removal, how can this be done? Is it possible to create a delete option for subs to delete themselves?
Could you please send us an email at support@encharge.io so I can assign this question to our technical team? I'll need their input on this as it's a bit more technical :)