A: Great question — and something we’ve put a lot of thought into 👍

If you're on a 2025 lifetime deal (LTD) from AppSumo and you need more subscribers than your tier includes after the campaign ends, here’s how it works:

You keep your LTD and just pay a discounted monthly subscription for the extra subscribers you need. You won’t lose your lifetime access — you’re simply topping it up.

Here’s how it works:

• Your lifetime plan stays active forever (no need to repurchase or switch plans)
• If you go over your limit (e.g., you’re on Tier 5 with 25,000 subs and you grow to 30,000), you only pay for the difference
• We give you a 50% discount on our Growth plan prices for the extra subscribers
• For example, 5,000 extra subscribers would normally be $99/month — you’d pay $49.50/month instead

You can review pricing here: https://encharge.io/pricing

One quick note: This LTD campaign doesn’t stack, so you can’t combine multiple licenses into one larger account. If you think you might need more capacity upfront, it’s best to grab the right tier now.

Let me know if you’re debating between tiers — happy to help you think it through 🙌