Q: Liquid snippets?

Hi! This looks amazing, but for me to be able to migrate from Kit, I’d need the functionality of liquid snippets. Ie, snippets that I add to an email sequence, that I can update in one place and they get altered in all emails; and also show conditional content (if user had tag 1, show text A; if they have tag 2, use text B etc). Is this something you offer?

TishaKMay 30, 2025
Founder Team
David_Encharge

David_Encharge

Jun 2, 2025

A: Hey Tisha! 👋
So glad you're liking the look of Encharge — and love that you're asking power-user questions like this 🙌

Here’s the scoop:

✅ Reusable Snippets
Yes! You can create reusable content blocks (“Snippets”) in Encharge. These let you insert the same block across multiple emails — and if you update the Snippet later, it updates everywhere it's used. Super useful for things like promo blurbs, disclaimers, or any evergreen content.

✅ Conditional Content
Also yes! You can show different blocks of content based on tags, custom fields, and other conditions. It works in both the email builder and the Flow builder — so you can tailor what people see based on who they are or what they’ve done.

Sounds like we might check both boxes for your use case 🎯 Let us know what else you'd need to feel confident making the jump from Kit!

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Posted: Jun 2, 2025

Fantastic!! Then I just have the question of how you calculate subscribers. Do you count just the active ones, or all on the list? And what happens if we exceed the subscribers purchased via Appsumo?

Founder
Posted: Jun 2, 2025

Sure thing!

We count all identified contacts (anyone with an email or user ID). Anonymous visitors don’t count unless they enter a Flow.

If you go over your limit, everything keeps working — you’ll just be prompted to pay for the extra contacts, with a 50% discount on the Growth plan, only for AppSumo buyers 🙌

Posted: Jun 3, 2025

Thanks David. I started a trial account to get a feel of how this all works. How do you configure the conditional content? I'm not finding it. And I'm not finding email templates either, yikes! Neither fonts nor colors, nothing that can be configured so it's set to my brand without tweaking in every email...

Founder
Posted: Jun 3, 2025

Hey Tisha! 👋

Yep — conditional content is possible in the email builder! You can set blocks to show or hide based on tags, fields, and more.

For things like templates, branding, and getting everything set up just right, feel free to reach out to support@encharge.io — they’ll walk you through it 🙌

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