Hey Sumolings, Daniel from Encharge here!

We're thrilled to be back by popular demand! The incredible response from the AppSumo community during our last campaign caught everyone's attention, and we were excited when AppSumo approached us about doing another exclusive offer.

Since our last successful run, we've been working hard and released more than 25 system updates. We've spent time improving our eCommerce integrations, UI experience, and system stability. The AppSumo team was impressed with our progress and wanted to give Sumolings another opportunity to experience the new and improved Encharge.

We're fully committed to the future of the product and can't wait to show you what we have in store.

Encharge is back on AppSumo for a limited time! Grab your license now!

Just wanted to drop a quick note to say how grateful we are for all the love after the webinar! Vince* was clearly a hit - seeing requests for a weekly “Vince Hour” genuinely made our day 🤘

*For those without context, Vince is our head of sales and operations - he led the webinar, showing how to use (and make the most out of) our platform

We’ve been blown away by the kind words you left in the live comments about Encharge - about our past actions (great and fast support, powerful platform etc), the current ones (doing the webinar and people requesting more webinars or a weekly“the Vince hour”) and our future ones (future product trajectory, helping people make the most out of encharge and hitting ROI even faster)

This kind of feedback shows we’re on the right path, but more importantly keeps us on the right path

More to come. And maybe… more Vince?

In the meantime I invite you to re-watch or watch for the first time our Webinar!

Encharge with Doc Williams Webinar

BIG UPDATE: You spoke and we listened!

When we launched this AppSumo campaign, we intentionally didn’t overpromise stuff we couldn’t know when we’d deliver. 

We didn’t want to dangle features unless we were absolutely sure we could deliver.

But… behind the scenes, we’ve been working round the clock, day and night, to make this a reality, as a bonus for some of you mid-campaign.

Today I’m excited to share two big wins: built & shipped mid-campaign ++ already live 🎉👇

✅ NEW: Shopify integration (mid-campaign release!)

You asked for it. We shipped it.

As of today, Shopify joins WooCommerce as an official Encharge integration.

This now turns Tier 6 (and the exclusive one-off $299 upgrade for 2021 buyers) into an eCommerce Integration Unlock 🎯

This wasn’t promised on launch. We kept on getting questions and it ofc was the obvious next step. 

However, we made it happen mid-campaign as a thank-you to the community and a major value boost.

We’d love your feedback! If you’re using Shopify, please please please test the hell out of it and let us know how we can keep making it better 🙌

You can find the integration in your Apps section inside Encharge right now.

✅ NEW: Remove “Powered by Encharge” branding on Native Forms (Tier 6 only)

One of the most requested upgrades from you all!

Starting today, if you’re on Tier 6, you’ll have the option to remove the “Powered by Encharge” badge from Native Forms - no additional payment or subscription required.

This is now a bonus unlocked exclusively for Tier 6 users.

✅POSSIBLY NEW: Whitelabelling…?

We are currently considering something much bigger…

A huge whitelabelling feature: full whitelabelling, so that you yourself could sell to your clients YOUR VERY OWN email automation platform, whitelabelled.

I'm talking about:

• Enabling you to earn MRR, with your clients

• Your logo, your branding

• Ability to set your own pricing, sell to clients under your name

• etc

Nothing is set in stone yet -- but we’re actively thinking about this, and your input will shape what happens next (given it’s not an easy feat… do-able, just not buildable in a day, as you can estimate)

We wanna gauge your demand - how interested would you be in this, if we were to build it?

👉 Why this matters

We’ve been pretty upfront: our Growth plan (which this LTD is based on) is already packed with automation firepower.

But we also know that sometimes, a few extra touches -- like new integrations, the eCommerce arm or, in the future, white-labeling -- can make a huge difference.

If you were on the fence about Tier 6, or sitting at a lower tier wondering if it’s worth going up

Now’s the moment.

Shopify + WooCommerce + Branding removal = a serious upgrade in value for Tier 6.

If you're a 2021 buyer: you can still unlock these 2 integrations (WooCommerce + Shopify) via the one-off $299 add-on from your Apps page.

If you already own Tier 6: THANK YOU. You just got more power for free 🙌

If you don’t and were on the fence about maxxing out - as I said in the past, Encharge will, sooner or later, pay for itself as you’re using it. We highly suggest buying a bit more than what you need, so that you don’t end up in the situation of 2021 buyers who didn’t go one plan higher (i.e. cry for not getting Enteprise software at a one-off fee… cries which we then alleviated when we came back in 2025 :) But still, 4 years..)

Think about the future businesses you’ll start AND the growth of your existing businesses.

Still got questions? Drop them below or hit up [email protected]. We’re here.

Loads and loads of work for us to complete... but for now a big THANK YOU again for the love, support, and feedback.

This deal is live for a limited time, and we’re making it make the most of it for you 💥

In 2021, Encharge had a top 5 all-time campaign. 

Since then, Encharge has evolved into an even stronger, smarter, and more powerful email automation platform. We’ve doubled down on automation, segmentation, and integrations, making it easier than ever for agencies, marketers, startups, solopreneurs, and online businesses to automate their marketing, boost conversions, and retain customers—without the headache.

I’ll talk in a second about our background, but before that, here’s the deal I want to offer you:

• 🤑 You’ll get a lot of bang for your buck 
• 🏎️ Encharge is already a strong product with very powerful outcomes for users. We want to expand on it - turn it from a Ferrari to a Bugatti. 
• 🫡 New owners sometime do not honor past buyers. However, here’s the thing: I myself became an owner because I bought a license in 2021. So I went from LTD buyer -> power user -> paid MRR subscriber -> acquirer. I, on the other hand, want to try as hard as I can to give 2021 buyers even more bang for their buck 💸 
• 🛳️ In a few weeks since we took over, we’ve already shipped updates, bug fixes and new features such as Snippets or the beginning of a WooCommerce integration.

That’s what I offer. In exchange, I want to make Encharge a top 5 all-time campaign one more time. For you, with you.

All I ask of you in return is: feedback and, if you’re happy, word of mouth.

(Word of mouth, for which we’ll share the rewards and $$ with you) 

Deal? 🤝

👋 About us

I bought a top-tier Encharge license through AppSumo in 2021. David and I are brothers and co-founders in everything we do - we used the product so often that we became power users. In time, we built most of our companies using Encharge for email marketing -> when we sold them, the new acquirers became Encharge customers. Then, from paid MRR subscribers, we became acquirers. 

I know, possibly shady - why would you trust new owners doing a new AppSumo deal? I know I myself would be skeptical.

• Encharge was a “wishing upon a star” sort of company for me to acquire and run. When you get to run a company you wished for a long time, you wanna do your best.  Amongst other reasons, it’s a dream because: 
  • Great customers (B2B and online business owners, such as myself) 
  • Long-term pays off with this kind of company (infrastructure tool)
  • Pair that with the community we run (see in a sec)
  • And we’ve got a great cocktail for long-term
• We run Reddit SaaS, with 250k+ people. I’ve taken care of the community from a few thousands to quarter of a million members today. It’s a top 1% community in terms of size on Reddit. 
• This isn’t the first company I acquired. Feel free to use wayback machine to confirm how we’ve turned around the companies we acquired, I’ll let the results speak for themselves. Besides, I’ve both bought and sold companies. Matter of fact, the others co-owners of Encharge are the very people that acquired our first company. Hope that tells something about trust and honor! 
• We’re working with the founders on Encharge for this campaign. If someone is able to not only leave their baby in your care (them exiting with us), but also work even afterwards - that says something, I believe.

💳 What about 2021 buyers?

As I said, I want to give 2021 buyers even more bang for their buck - in exchange for them spreading the word about Encharge :) 

As a past buyer from 2021:

• You can upgrade to the 2025 plans
• Some perks are removed, since these new plans are mapped to the current Growth plan (visible on our pricing page). BUT, only for 2021 buyers, if you encounter any new limitation (see below comparison), simply reach out to [email protected] and ** we’ll re-enable your old limits. **
• I don’t think all companies have done that in the past :) 
• My advice? Keep/upgrade your 2021 plan — but buy 2025 plans as well to stack. You’re getting Enterprise-level software for a one-off fee. Buy it before it goes away 🔥
• Think about the future (not just existing businesses you’ll start when buying plans :)
• What’s different about 2025 vs 2021 AppSumo plans: 
  • Prices are now higher (gotta be transparent and honest): server costs are up + product has improved MASSIVELY
  • New top tier for 50k subscribers
  • No Hubspot integration (this is crazy expensive for us to offer on LTD and wanted to provide more value to the deal in other areas)
  • WooCommerce integration on the top plan

RE: the long term stability of the company. We've got SOLID 5-figure MRR, with ~half of that as profit margin. That's without taking into account our services part of the business 😃, which of course contributes to our longevity. Team size is around 8 carefully-selected people (a small, but mighty team).

🌎 What’s Next?

Encharge is already very powerful but… with great power, comes great responsibility (to help your users figure it out). 

• We’ve heard our users. The “path to value” needs to be shortened. We want Encharge to pay for itself FASTER. Meaning: you make back the $ you paid for it in an even shorter period of time
• Encharge needs to be clearer and even easier to use. AI will help us here too. It’s normal for the cycles of a product to be: not that powerful, but simple → more powerful, but not that simple (we’re here) → elegantly powerful and elegantly simple (we’re heading there, with your help)
• More integrations. An integration with a new CRM can mean 10x more power for certain users. 2 integrations… that could mean 20x more power (and even more). And so on.

I’ll be honest even though it’s not in my favour to say this: I don’t want to overcommit to stuff we may/may not want (or be able) to build in a few years time. As transparent as it could get. But we. will. make this. more powerful. One way or another, for you. 

So join now, or cry for eternity for missing out 😵‍💫.

To conclude: if you get in, you’re getting an Enterprise-level product. Without paying 5 figures per year. At a one-off fee. 

Since 2021 until today, I kid you not, Encharge’s been built so that you’re getting Enterprise-level software… at a one-off price point. No more “book a call for a demo… (so that we quote you 5 figures per year). 

(IF you catch it before it goes away)

Make no mistake: we. will. make this. more powerful. for you. One way or another.  You’re getting a full-stack marketing automation platform at an insane value.

No. One-off fee. Take it — or cry 🥲 for years after for missing out on it. 

Hey sumo-lings, Daniel and David here, co-owners of Encharge and avid power users.

At long last, after 4 years, Encharge is back!! In 2021, Encharge had a top 5 all-time AppSumo campaign and we are ready to do it all over again.

Over the years, Encharge has evolved into an even stronger, smarter, and more powerful email automation platform. We’ve doubled down on automation, segmentation, and integrations, making it easier for agencies, marketers, startups, solopreneurs, and online businesses to automate their marketing, boost conversions, and retain customers — without the headache.

❓ Wait… Encharge who? What does it do?

🧘 Encharge was built because marketing automation, although powerful, is super hard. Feels like learning a new language. Encharge makes all that simple.

📝 Encharge was built by true marketers and engineers who’ve worked with dozens of companies, built (and sold) companies and together have decades of experience.

🔄 Encharge goes beyond email: dozens of integrations with major CRMs, scheduling tools, ad platforms, and more, so you can deliver personalized experiences and automate all of your marketing processes across the customer journey.

🚀 Amazing startups like Landbot, Senja.io, Swipe Pages, Netdata, Tradezella, and many others have trusted Encharge and grown substantially.

💡 Who Is Encharge For?

📈 Agencies needing high-converting email sequences for clients

👨‍💻 Solopreneurs, course creators, community owners who are growing their user-bases, revenue, retention, etc

📍 Marketers (whether freelancers, in-house or mighty CMOs) who are automating the frick out of their processes

💻 Startups looking to automate onboarding, user retention, email flows, etc

🔥What makes Encharge a great deal for you?

Encharge enables you to send personalized email campaigns and newsletters to helping you increase email engagement, conversions, retention, and revenue.

✅ True Behavior-Based Automation – Target users based on real-time activity, not just email lists.

✅ No-Code Flow Builder – Drag, drop, and launch complex automations in minutes.

✅ Deep Integrations – Connect seamlessly with your CRM, payment systems, and ad platforms.

✅ Built-in Email Sending – No need for third-party SMTP providers.

✅ A/B Testing for Workflows – Optimize your automations for better conversions.

✅ Affordable & Scalable – Enterprise-grade automation without the hefty price tag.

➕ Many more — You’ll tailor Encharge to your liking, as it’s highly customizable.

Make no mistake: we. will. make this. more powerful. for you. One way or another. You’re getting a full-stack marketing automation platform at an insane value.

Since 2021 until today, I kid you not, Encharge’s been built so that you’re getting Enterprise-level software… at a one-off price point. No more “book a call for a demo… (so that we quote you 5 figures per year).

No. One-off fee. Take it — or cry 🥲 for years after for missing out on it.

P.S. Important links:

📘 Help docs – https://help.encharge.io

🗺️ Roadmap – https://feedback.encharge.io/roadmap

💬 Facebook group – https://www.facebook.com/groups/encharge