Ethos Reviews

4.3

4.36 stars
4.36 stars
47

Taco ratings

32
7
4
1
3
AskSumo

Customers appreciate Ethos for its intuitive interface, centralized brand asset management, and clean design. Some users have reported slow loading times and minor UI issues. With an overall rating of 4.3 and a 60-day money-back guarantee, it's worth giving Ethos a try for those in need of AI-powered brand asset management.

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Showing 1 - 5 of 47 reviews
Wonka
WonkaPLUS

Verified purchaser

Deals bought: 151Member since: Mar 2023
5 stars
5 stars
Nov 28, 2025

Great product, just wish they did updates more regularly

-In need of upgraded modern UI update
-More features
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Reply: Thanks for getting back to me. I saw the new files repository, but I recommend organizing it better by having a separate dropdown for each showroom instead of showing all files together. Regarding the instant showroom from URL, I only recently noticed it, and it wasn’t very obvious, possibly because of the button color and placement. I suggest moving it to the create showroom section. This way, users can select a template and choose whether to create manually or from a URL in one place, which would improve the user experience.

The URL-to-showroom feature is a great idea, but in most cases I tested, the wrong logo or incorrect colors were pulled in, sometimes just one color. It could speed up the process but needs some TLC to work better.

One feature I'd love to see is the ability to search for fonts by name within your tool and add them directly to the showroom instead of uploading fonts. Another AppSumo tool I use called Brandsbay does this well.

I look forward to the update in the new year 😊

Finally, I suggest you send newsletters to customers when new updates are introduced so we know what’s new.

Founder Team
brianmfriedman

brianmfriedman

Nov 30, 2025

Hey Wonka,

We recently launched two big updates: The Repository for All Files, which now serves as your centralized, account-level DAM system, and the Quick-Start Brand Guideline Generator from URL. Have you had a chance to try them out? We’ve also redesigned our entire UI. The first major refresh in a few years and the new look will be going live early next year. Let me know what you...

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stacijordanshelton

Verified purchaser

Deals bought: 42Member since: Dec 2023
4 stars
4 stars
Sep 25, 2025

Amazing

WOW. As someone for whom design and visual organization are not just nice to have, but a MUST, I'm thrilled to have found Ethos. I understand not allowing video assets due to load - but that's the ONLY reason I didn't give this 5 tacos. The interface is gorgeous, simple, well organized and straightforward. I see uses for this far beyond just graphic designers, etc. If you build unique products, services, courses with unique branding...everything is stored in one place. It's the ultimate style guide tool, for me. Thank you.

Founder Team
brianmfriedman

brianmfriedman

Sep 25, 2025

Thanks so much for the kind words!

You can already embed videos via Vimeo or YouTube links, and in the future we may also support direct MP4 uploads. Really appreciate your feedback.

Thanks again,

Brian

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michael9642

Verified purchaser

Deals bought: 52Member since: May 2024
1 stars
1 stars
May 28, 2025

Lifetime is requiring Credit Card for Yearly. Not what I bought!

Its not giving me access to Lifetime and requiring Credit Card for Yearly plan. No way around and no response to chat bots. Hopefully email and review gets follow-up started.

Founder Team
brianmfriedman

brianmfriedman

May 28, 2025

Hey Michael,

Every AppSumo account is set up as “yearly” on the backend, but with no expiration and no charges after the first year, so it’s a true lifetime plan. I've upgraded your plan to Ethos Enterprise.

Thanks,

Brian

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ramosu63

Verified purchaser

Deals bought: 9Member since: Jun 2023
5 stars
5 stars
Apr 22, 2025

Aunque con escasas opciones, tiene un gran potencial

Ethos es una plataforma intuitiva para la gestión de activos de marca. Su interfaz es limpia y facilita la organización de los activos de marca. Especialmente de los visuales. Sin embargo, la variedad de funciones aún es limitada, lo que puede restringir su utilidad para proyectos con necesidades más avanzadas. Aun así, el enfoque en la evolución de la identidad de marca lo convierte en una opción prometedora. Con futuras mejoras, podría consolidarse como una importante y asequible herramienta para la gestión de los activos y recursos de marca.

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ichbins

Verified purchaser

Deals bought: 29Member since: Jun 2023
1 stars
1 stars
Apr 11, 2025

Serious disappointment despite good idea

Honest review, even at the risk of not getting it released:

Which red flags did I experience?
- Automated Welcome eMail took more than 12 hours to arrive (picture proof kept).
- Support request was closed after 24 hours without receiving any answer (picture proof kept).
- Clearly marketed "lifetime" deal on AppSumo turns out to be only a "yearly" plan after applying the code in the system (picture proof kept).
- Page speed and loading times are extremely slow as confirmed by other users. This is not a temporary server issues as it seems persistent since days. All website owners are aware that sometimes teething technical problems can exist. But being responsive and keeping the customers informed would be a minimum courtesy.
- Adding new items leads to error message "Run script "void (0);".

The idea behind the tool, the clean UI, the functions provided all look good. But what is that worth if Ethos is not working correctly?
I see the number of positive reviews and wonder if the application deteriorated in such short time, or what could be the cause for the current negligence.

Really a shame as Ethos could have been a nice addition to manage and share brand assets.
But the "ethos" of Ethos (Greek for 'character') doesn't feel right. Completely neglecting customers even during the campaign period on AppSumo doesn't shed a good light on the future sustainability.

Founder Team
brianmfriedman

brianmfriedman

Edited Apr 13, 2025

Hey Ichbins,

I really appreciate you taking the time to write all this out. It's 100% not the experience we want anyone to have, and I’m sorry for the frustration.

Our onboarding flows are set up with MailChimp to go out immediately after signup, triggered by an API tag we send on account creation. It usually happens within a few seconds, so if it didn’t show up for 12+ hours, something went...

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