As someone who frequently works with freelancers, I need them to not only be able to quickly understand the brand, but also have immediate access to the right brand assets. They shouldn’t have to waste time worrying about whether or not they are using the right assets in the right place. Using google drive can work, but it definitely has its limitations and frustrations. Ethos has been perfect for my business in this regard. I’m also learning that Ethos is proving to be extremely helpful in working with external partners that we engage with for cross-promotional opportunities. Absolutely worth checking it out if you’ve ever worried about the effects of brand inconsistencies.