So, I dont usually write reviews because most of my AppSumo purchases tend to be, how you say, underwhelming.

NOT FABLE! NO SIREEE. THIS IS THE REAL DEAL!

So, it really did take only 5 minutes to create my first demo. It works exactly as described and has more features and easter eggs hidden in it than are even described here!
The flow is amazing. If you can load it up in Chrome, then you can create an interactive demo just by clicking around. One of the things I appreciate is that I am not on a time limit and do not have to worry about screwing up. Make your demo in 5 minutes, or, sit on one step while you go grab a cup of coffee. This isn't a screen recorder that makes a video. You actually get the page you are creating a demo as part of the demo. You can scroll the page, click on elements, highlight and copy elements.
You can also, change the copy of elements after you have recorded your demo, blur elements, or completely remove them. It just works.
Here is the best part! SUPPORT. Take note you AppSumo sellers, customer service is important and these guys do it right. I had answers to my questions, within minutes I was off to the races. Problem, which was my own fault, was resolved almost instantly. I just spent over $1000 on another AppSumo deal and getting crickets from the developers on simple questions. I appreciate this and stand behind a group that cares about their customers like Fable.
Now, one last thing... this is not a one-trick pony. There are some things in the works that will take this to another level and, as AppSumo customers, we will get those updates. I cannot say what they are but, we all know where the world is headed and the power behind Fable have no intention of being left behind.
Grab this one while you can. If you don't love it, refund it but, if you miss out on it, you will be hitting that "Notify me when the deal comes back" button. I told you so.
Oh, and did I mention API access?
This is a no brainer.
Goood Job Fable. With some recent duds, you keep my faith in that treasures can be found here on AppSumo.