Matt_S_HQ: F/U Questions on future marketing functionality/FF Branding/Integrations/Sub users/Downloads
Hi Saurabh/Maddy,
Thank you for clearly answering my previous question/Google Doc comparsion.
1)
a)FF handles all transactional emails, we use our own tools for broadcast/campaigns - is this correct?
b)When 'in-built email marketing with your SMTP' is released - will it be available for any tiers? deal?
2)Whatsapp roadmap feature
a)Will it be available for any tiers in this deal? What are the options for Sumolings?
b)Will it be via Twilio or Meta?
3)Can you confirm all tiers have zero FF branding except for light branding on transactional emails?
4)Automations
a)API/webhooks live?
b)Zapier planned?
b)Ottokit planned?
5)To confirm sub users only have access to the projects assigned to them?
6)For selling digital products that aren't downloadable files - do you recommend delivery of a pdf with access instructions on your system?
Karthik_FlexiFunnels
Feb 22, 2026A: Hey Matt! Great follow-up questions. Let me go through each one:
1a) Transactional vs broadcast emails:
Correct. FlexiFunnels handles all transactional emails natively — lead magnet delivery, digital product delivery, course access, purchase confirmations, cart abandonment recovery. All unlimited. For broadcast campaigns and email marketing, you use your autoresponder — we have 20+ native integrations live (ActiveCampaign, Brevo, Encharge, Flodesk, MailerLite, ConvertKit, and more).
1b) In-built email marketing with SMTP:
This is on our roadmap. It will be a usage-based credit system — you purchase sending credits from FlexiFunnels with the ability to connect your own SMTP. Sumolings will have an upgrade/add-on option to purchase credits, consistent with how our other add-ons work. Tiers are still being finalized — more details will follow as we get closer to releasing the feature.
2a) WhatsApp — tiers and Sumoling options:
Same model — usage-based credit product. Sumolings will have an upgrade option to purchase WhatsApp credits as an add-on. No one gets left out.
2b) WhatsApp — how it will work:
WhatsApp automation will be built directly into FlexiFunnels through our own API. We’re working with a channel partner on the backend, and you’ll pay FlexiFunnels for usage — everything stays within the platform, so you don't need to manage separate WhatsApp provider accounts. In the meantime, you can connect to WATI or Twilio today via webhooks + Make/Zapier/Pabbly.
3) FF branding:
As Maddy covered — zero FlexiFunnels branding on landing pages, funnels, and LMS/course pages. Light branding appears on some transactional emails — white-labeling (Tier 7, Q2 2026) handles all of that.
4a) Webhooks — Live on all tiers. Trigger on opt-ins, purchases, enrollments, and cart abandonment.
4b) Zapier — Works today via webhooks. No native app yet — submit on roadmap if you’d like one: https://feedback.flexifunnels.com/roadmap
4c) Ottokit — No native integration. If it supports incoming webhooks, it works today. For native support, submit on the roadmap — we’ve shipped Encharge, Flodesk, Brevo, Vbout, and more all because the community asked.
Public API — On roadmap, targeting Q3 2026.
5) Sub-user access:
Confirmed — sub-users only see the specific projects you assign them. Full granular control by module, project, and permission level. Nothing outside their assigned scope is visible.
6) Digital product delivery:
FlexiFunnels has built-in digital product auto-delivery for Digital assets — downloadable files (PDFs, templates, guides) are delivered automatically at purchase. For non-downloadable products (tool access, services, memberships), you can redirect to a thank-you page with instructions, trigger a webhook to your system, or use the course/membership module to gate content. A PDF with access instructions on the thank-you page works great too.
Hope this clarifies.
— Karthik