A: It depends on how many separate profiles (brands or clients) you want to manage. In Followr, we recommend assigning one Company per profile — each Company can connect to all social media platforms (LinkedIn, Facebook, Instagram, etc.) and has its own independent settings, calendar, and media.

So if you're scheduling content to multiple LinkedIn accounts for different people, it's best to create one Company for each, and choose a tier based on how many Companies you need.

Also, to clarify:

"Users" are team members or clients you can invite to collaborate inside each Company.

"Social media accounts" are the actual profiles you connect (LinkedIn, Instagram, etc.).