The Eid holidays just ended for us, and the timing was interesting.

We launched FormGent right before the break. The team was supposed to be on holiday, but we planned things a bit differently this time.

We kept our support team, developers, and even myself online throughout the week. Not fully working hours, but enough to stay close to what was happening.

We were watching how users were trying the product, where they were getting stuck, and what needed improvement. Some issues came up, which is expected at this stage, and we made sure those were addressed as quickly as possible.

This past week gave us something more valuable than just numbers. It gave us real usage, real feedback, and a clearer understanding of what matters most to you.

Every small fix, every response, and every update we made during this time was focused on one thing - making sure the product actually helps you get your work done without friction.

If you’ve already started using FormGent, your feedback has already shaped what we’re improving next.

And if you haven’t yet, I’d really encourage you to try it and tell us where it falls short. What feels slow, what feels missing, and what you think we should prioritize next.

That’s what helps us make this better in a meaningful way.

Over the past few days on AppSumo, many of you have asked how FormGent actually started. I wanted to share the thinking behind it.

The idea didn’t start with forms.

Back in 2024, I was working on another WordPress product, HelpGent. The goal there was simple: make customer support easier without relying on external tools or complex integrations. While building it, I kept running into the same issue again and again.

Most tools in this space, including form builders, try to do everything but end up becoming harder to use and more expensive as you grow. What should be simple often turns into managing multiple plugins, settings, and workflows.

That’s where the idea for FormGent came from.

Instead of trying to compete on more features, I decided to focus on something many tools overlook—keeping things simple, easy to learn, and inside one system. No fragmented setup. No jumping between tools.

We launched a beta at the end of 2024. It was very basic, but it helped us validate one thing clearly: users liked the direction. They wanted this kind of simplicity, but they also expected more depth.

So we spent the next 10 months refining it and released version 1.0 around six months ago.

The response to that version gave us more confidence. It showed that even in a crowded market, there is still room for a tool that prioritizes clarity over complexity. Many users don’t need more options. They need a faster way to get real work done.

Since then, we’ve continued improving the product, and the feedback has been encouraging. Some users even started recommending FormGent publicly, which gave us the confidence to bring it to AppSumo.

At this point, we don’t see FormGent as just a form builder.

It’s a way to handle everyday tasks like collecting leads, getting responses faster, and passing that data into your workflow without extra setup. The goal is not to build more forms, but to help you actually use them to move your work forward.

I’m still looking for honest feedback and even criticism. If you’ve tried FormGent, I’d really like to know where it falls short, what you think should be prioritized next, and what problems you feel are still unsolved.

If you’re a founder or someone building products, your perspective would be especially valuable. Even a quick look and a few thoughts can help us shape the direction in a more meaningful way.

Hi AppSumo community,

I’m Masud Rana, founder of FormGent. I’ve been building WordPress plugins and themes for over a decade. During this time, I’ve worked closely with freelancers, agencies, and small businesses, and I’ve seen firsthand how simple, functional tools often become unnecessarily complicated, heavy, and expensive. My goal has always been to create products that simplify work, save time, and help people grow.

I noticed that simple form building was often overcomplicated by bloated plugins, fragmented add-ons, and high recurring costs. I wanted to make creating forms simple, fast, and natural. That’s how FormGent was born, not just as a form builder, but as a tool that helps businesses generate more leads, automate workflows, reduce effort, and boost productivity.

Bloated plugins with multiple add-ons make form building costly and hard to manage.

• FormGent gives you everything in one single plugin. No add-ons. No extra subscriptions.

Different form functions often run on different tools, creating confusion and conflicts.

• FormGent handles forms, payments, logic, and data in one unified system.

Conditional logic, multi-step forms, and custom instructions usually require a long learning process.

• FormGent works natively inside the WordPress block editor, so you build forms the same way you build pages. Simple and familiar.

Pricing is often restrictive, with important features locked behind higher tiers.

• Our pricing is simple. Pro features are not locked by tier. Plans are based only on the number of sites you manage, so as your work grows, we grow with you.

I’m excited to launch on AppSumo because real user feedback helps shape better products. It’s important for us to introduce FormGent to a curated community that understands tools and shares honest insights. You deserve simple tools that make your work easier, automate your workflow, and stay affordable as you grow. We’re here to listen, improve, and build FormGent with you for the long term.

- Masud Rana
Founder, FormGent