first I was pleased with the pricing, After using many link shorteners I did not think this would live up to my expectations, On using it works great unlimited links and custom domains are a big feature for me, and UTM Tags are great to just build them quickly. I have not been able to get the Link Rotator to work yet but maybe that's just me. The interface was a little different for me as I have used other systems but once I learned this one the IU is simple. Overall this is more than a link shortener its almost like a full-on affiliate marketing tool kit with great reporting, auto expire and auto delete links are not that useful to me as I like my links out there although I can see why they can be used especially auto expire as when a promotion ends you could redirect to a new promotion. So overall I'm very happy with my purchase