Frictionless - Plus Exclusive Reviews

I felt disappointed and somewhat cheated after purchasing five Frictionless codes with the intention of using them for a full suite—from strategic planning to buyer personas and content copy. The owner has completely changed the original scope of the Frictionless app, reducing it to a Website/Competitor SEO audit tool. The original buyer and branding features were removed to create a new app called BuyerTwin, and the content creation features were moved to another new app called CopyFlow.

There was no communication to original AppSumo LTD buyers about this drastic change. I hope Frictionless is currently in transition and that previous AppSumo LTD buyers will be granted equivalent access to BuyerTwin and CopyFlow, which were part of the pre-transformation Frictionless.

Since I purchased the AppSumo LTD codes, the app has been unstable. I only managed to test it for a few weeks before some parts of it broke and rendered the app completely not usable. The owner promised Frictionless would be better after the transformation.

I really hope that promise is kept, previous functionalities are honored, and that efforts are made to improve Frictionless’s usability, as it was launched about a year and a half ago. At this moment, original AppSumo LTD users can only access the free version of the 2 new apps: CopyFlow and BuyerTwin (which is like partial trial version - does not allow complete workflow). However, access to Frictionless is preserved but main features (as in AppSumo feature list ) were taken away and moved to the new apps.

When I purchased, Frictionless was specifically to help create marketing and brand strategy, develop personas, content, etc. I purchased 10 tiers to use in our agency. The product is not anything what I purchased, and what I had created is no longer accessible.

Now it is just a general web/seo audit tool that doesn't compare to other tools we have access too. So now, my purchase is useless.

Really disappointed.

The Reviews on this were promising, but after testing it for 24 hours, I concluded that this is another "all-in-one" AI-powered marketing strategist that is a solution seeking a problem.

Pros
- The idea is appealing.
- Web audit is an interesting tool and, maybe if this was the core function, may be useful to the right users.

Cons
- Many screens could not be read due to colour issues, suggesting the interface has been launched without proper testing.
- Several bugs were encountered beyond that relating to access to features being restricted (resolved themselves) and analysis needing to be re-run.
- Two tickets raised, both for relatively urgent usage issues, with zero response. Supporting documentation is non-existent.
- The output from AI Engine was almost identically inaccurate across all models.
- The output in general was poor, and the marketing strategies don't provide any insight beyond fairly generic suggestions ("Form partnerships with referral sources", "Increase the quantity of high-fee paying clients")
- The workshop functionality seems to be mostly text entry boxes, which create AI summary content, then require further input to create more specific insights. Seems like nothing more than ask > summarise stuff.

All in all, I don't see anything here that a skill for prompt engineering and access to an A.I. model can't do.

I also understand the restriction of "re-using" workspaces, but it does make this a single use product for agencies.

Oddly, adding a new workspace offered me a $39 monthly cost, which is cheaper than adding a Tier on AppSumo - I don't get this at all.

Not meaning to be negative. Merely to point out that I couldn't see how this does what it says it's supposed to in the time I played with it and couldn't see sense in wasting any more time with it.

This is a ridiculously good product. It will give you deep insights into your business, improve your strategy, and they even have workshops on developing different parts of your marketing strategy. If you are a consultant, an agency, or have multiple clients, stack up and add your clients to this. You will be very happy you did. I am, and my clients are going to love it, and we'll be able to fulfill our services even better. I bought one code last time they were live, and ever since I wished I'd bought more. Not only do you get an incredibly detailed marketing and business strategy, but you also get on-point AI-generated marketing content from it with monthly credits. Don't sleep on this one. For the price, it's a steal. The only issue is not being able to transfer the slots to other clients if you lose them, but it's $40 a credit at the highest stacks. You'll probably keep those clients longer if you buy this.

Don't know about the performance and capability yet as my support request went unanswered for 6 months give or take and I just gave up. I'm sure there is some value but it seems they only give you that on one use case basis. You can't repurpose it. You have to pay more or go for a higher plan.