I've been playing around with Froged and I'm really excited about all the possibilities.

It's positioned as a front-end marketing tool which I think is great. However, I'm mostly excited about what could be done when it's integrated with a membership tool like WishList Member.

I've been talking to Emily and their development team about creating an integration. It's officially in the planning stages. :)

It looks as though we'll be able to easily add their tracking code on a membership site. Once a member logs in to your site, their email can be passed over to Froged so any data will be tied back to the member.

This will create an opportunity to build out an incredibly powerful onboarding experience along with sending customer engagement and retention through the roof.

I was also very impressed with how they updated the terms of the deal based on feedback from the Sumoling community.

It shows they are paying attention to what people want.

Tracy