Hey Sumo-lings 👋

I'm Igor, founder of Wpsoul and the developer behind Greenshift.

Greenshift started in 2020 inside our own agency, out of a problem we couldn't buy our way out of: every builder that could do real design work also shipped hundreds of kilobytes of CSS and JS we never used. We were choosing between sites that looked good and sites that scored well. So we stopped choosing and built our own — inside Gutenberg, on native blocks, with a rendering engine that loads only what a page actually uses (often around 2KB).

Five years later, Greenshift runs on 70,000+ active sites, holds 4.8 stars from 109 reviews on WordPress.org, and ships updates nearly every week — including this one.

What makes it different from every other builder on this page?

- Nothing loads that isn't used. Conditional asset loading is the architecture, not a "performance" checkbox added later.

- It's native Gutenberg. No shortcodes, no proprietary wrapper. If you ever stop using Greenshift, your content is still blocks — not unreadable shortcode soup. It also plays nicely with your theme and even other builders.

- Class-first, not style-per-element. Reusable classes, sitewide variables, real components. Change once, update everywhere — the difference between building one page and maintaining fifty.

- Motion beyond a fade-in. GSAP timelines, scroll triggers, parallax, SVG morphs, Lottie and Rive — the work you'd normally hire a developer for.

- Any HTML or Figma → editable blocks, in one paste.

- AI native from the box, no MCP, no installations, your keys. AI Skills are bundled into the plugin core.

- Built for money pages. WooCommerce blocks, 3D product viewers, schema, offer boxes, comparison tables, review and score boxes.

Who this deal is for: freelancers who bill by the site, agencies keeping 20+ client sites alive, business owners, WooCommerce stores that need speed and schema, affiliate and review publishers, and anyone who likes the block editor but keeps hitting its ceiling.

What your codes actually buy: every pro feature and add-on in your tier, all future updates for life, and a direct line to the people building the plugin — support desk, docs, and our community group where we answer daily.

Ask me anything in the comments, including the uncomfortable questions. AppSumo feedback goes straight to the top of that list — it always has.

Break it, bend it, push it further than we did. Then tell us what's missing.

— Igor Sanzharovskyi

Founder, Wpsoul / Greenshift 💚

Hey Sumo-lings! 👋

We’re thrilled to introduce you to Greenshift, the future-forward page builder and animation toolkit for WordPress. Over the past year, our team has poured heart, code, and creativity into building a solution that lets *anyone* craft visually stunning, lightning-fast websites—with absolutely zero compromise on performance or design. 🚀

Why did we start Greenshift? From our own agency experience, we were tired of the “either-or” dilemma: powerful page builder features always seemed to come bundled with slow site speeds and complex, bloated code. After countless technical debates and speed tests, we set out to build the first Gutenberg-based builder that delivers *Hollywood-level animation, true design flexibility,* and *100% Core Web Vitals scores*—all inside your favorite editor.

What sets Greenshift apart?
- 🌟 Conditional Asset Loading: Nothing loaded if it's not used! Your site stays FAST even with the most sophisticated animations.
- 🏗️ Best Compatibility: Work natively in Gutenberg with any theme. Greenshift doesn't change interface and works greate with any theme and even with other page builders.
- 🎨 Class-First Design System: Reusable classes and sitewide design tokens make site maintenance simple, scalable, and consistent.
- 🧠 Advanced Animations: From GSAP-powered effects to scroll triggers, parallax, SVG morphs, interactive layers, and Lottie, Rive —we put motion design in your hands.
- 🔄  Figma & Webpage Converter: Instantly turn Figma frames or any webpage (including HTML code) into editable, dynamic blocks.
- 🛒 E-commerce Ready: WooCommerce support, product comparison blocks, 3D viewers, and schema markup ensure your store stands out and loads ultra-fast.
- 🛒 Special Marketing blocks: Offerboxes, top comparison pages, listings, reviewboxes, scoreboxes

But our true passion is helping creators, agencies, and business owners go further—with *less technical hassle and more creative freedom*. Whether you build for clients, run a store, educate, or design for your own brand, Greenshift gives you the tools to compete with the big guys (without a huge team or expensive developers).

We're a team of lifelong WordPress users, builders, and animation geeks. Your feedback has already shaped hundreds of features—every suggestion is a gift, every bug report gets action. 💡

Special note for AppSumo buyers:
This isn’t just a plugin—it’s an evolving toolkit created BY and FOR the modern WordPress community. Your lifetime deal includes all current and future pro features, all support, and direct access to our founders and lead developers via our support channels. We’re here for you, every step—as partners in your site’s success.

Try it out, challenge it, break it, bend it to your workflow—and tell us what you want next! We know you’ll love building with Greenshift. 💚

— The Greenshift Team
🌱✨🖥️

What are past projects, failures, or successes you’ve had in your career?

We have several elite accounts on Envato with total sales over $3mln

What 3rd party tools is your product critically dependent on?

wordpress

Where is your customer data stored?

Amsterdam

What is your current monthly recurring revenue (MRR)?

near 15-20 000

How many customers do you have today?

over 6500

What’s the origin of the idea for your product?

The idea for Greenshift was born out of our own frustration as WordPress designers and developers. We constantly ran into a trade-off: to get rich animations and advanced layouts, we had to sacrifice our site speed or wrestle with bloated page builders that didn’t play well with Gutenberg. We saw firsthand how existing tools either limited creative freedom, caused performance headaches, or made maintaining large sites a chore. We imagined a builder that could do it all—keep sites blazing fast, work natively with WordPress, AND give us Hollywood-grade motion design tools, all in a workflow anyone could use.

What problem is your product solving and how?

Greenshift solves a fundamental WordPress problem: creators have always had to choose between building fast, high-ranking websites or embracing modern design, animation, and interactivity. Traditional page builders bloat sites with unnecessary code, slow loading times, and make optimization—and even basic maintenance—a struggle. Greenshift eliminates this trade-off. By building natively for Gutenberg and pioneering true conditional asset loading, Greenshift delivers stunning, interactive websites that score 100% on Google Core Web Vitals—without coding, slowdowns, or technical headaches. Now, anyone can create captivating, high-converting, mobile-smart sites that rank and delight without code knowledge.

What’s the #1 thing you’re looking to gain from the AppSumo campaign?

brand promotion, more virality

What are your plans with the customers, cash, and learnings from the AppSumo campaign?

We plan to add biggest ready library of high creative wireframes

Any details to clarify about the deal?

Currenty we don't have any requirements or limits