JanzzyQ: Does this provide a "unified pixel"?
meaning, does it operate as a standalone connector between tracking codes e.g. PB pixel & LinkedIn Insight Tag? Trying to figure if this would allow me, for example - to retarget a person who engaged with my page on Facebook via a LinkedIn ad campaign—without the individual needing to visit my website (which typically serves as the connector). Essentially, what I'm looking for is a single source of truth—a "mega pixel" that consolidates all tracking codes' data in one place, ensuring that each platform has access to the unified tracking and attribution data from the others.
Dan_Growify
Jan 16, 2025A: Hi there! Thanks for your thoughtful question—it’s a great one!
Does Growify provide a "unified pixel"?
At this time, Growify does not function as a “unified pixel” or a standalone connector for cross-platform tracking, such as retargeting users across Facebook and LinkedIn without relying on a website.
Currently, Growify’s primary focus is on consolidating data from advertising platforms to provide actionable insights, optimize campaigns, and streamline reporting. While we serve as a central hub for analyzing and forecasting performance, our platform does not act as a single source of truth for pixel-level data integration across platforms.
That said, we recognize the immense value of a solution like this, and it’s an idea we’ve considered for future development. We’re continuously expanding our capabilities, so features like a “mega pixel” or unified cross-platform retargeting could be something we explore down the road.
We appreciate your input—it helps shape our roadmap! Let us know if you have any additional questions or ideas for Growify. 🚀
Appreciate your honesty. With that said, allow me to challenge you on the tracking & attribution aspect:
If it relies solely on my website and doesn't serve as a unified pixel, I could have the same function by adding the tracking codes directly to my website.
Doesn't it make it just a glorified google tag manager with dashboards?