A: Hi there! 👋 You're right — Triple Whale’s free plan does include basic attribution. That said, there are a few key differences worth highlighting:

✅ Attribution Models: The free version of Triple Whale only includes First-Click and Last-Click models, which assign 100% of the credit to a single touchpoint. This can be limiting when trying to understand how multiple channels work together in the path to conversion.

Growify offers Multi-Touch Attribution. This means we help you see how all your channels contribute throughout the entire customer journey — not just the first or last click.

Without Multi-Touch visibility, it’s easy to over-invest in what seems to be performing and under-invest in what’s actually assisting. Growify helps you make smarter, data-backed decisions by showing the true impact of every channel.

If you have more questions, feel free to reach out via our support chat — we’re always happy to help!