A: Hi there! 👋

Great question. The Growify Power Pixel captures first-party data, which is very different from how the standard Facebook (Meta) pixel works.

👉 First-Party vs. Third-Party Data
First-party data is collected and stored directly by you (the brand or website owner). It’s more reliable, privacy-compliant, and isn’t blocked by browsers or iOS.

Third-party data, like the Facebook pixel, is collected and stored by an external platform (in this case, Meta), and is increasingly limited due to privacy restrictions and tracking prevention tools.

✅ What Makes the Growify Power Pixel Different
It tracks user behavior directly on your site, giving Growify’s AI more accurate and complete insights.

It enables cross-channel attribution, helping our AI understand what’s working—across email, SMS, paid ads, and organic traffic.

It enhances AI Sales Agent performance by capturing rich behavioral signals (e.g., scrolls, time on page, engagement depth).

❌ What It Doesn’t Do
While the Power Pixel captures high-quality first-party data, it cannot be used for building retargeting audiences in Meta or Google Ads. It’s not designed to replace the Facebook pixel for ad retargeting purposes.

Let us know if have more questions—we're happy to help!