Growify has been rock solid, giving us a clear, unbiased view of the entire customer journey—not just what Meta and Google show—so we know exactly which touchpoints drive conversions. This clarity has been key to improving our campaigns and ROI. With cross-channel data all in one place, we can optimize ad spending and cut through the noise of AI-interpolated ROAS estimates from platforms like Meta, especially in the face of Apple’s tracking blockers and the fragmented digital marketing landscape that exists in 2024.