Hey there, George here — founder of Happierleads!

If you're new to us, Happierleads helps B2B companies identify, qualify, and engage with the anonymous visitors landing on their websites. And when I say identify, I mean we reveal the exact individual visitors — not just the company they work for.

So what's new since our last campaign?

Person-level identification across 173+ countries — We now identify individual anonymous visitors in over 173 countries, and right now, we're the only platform on the market offering person-level identification at this scale.

AI Spintax for outreach — You can now send truly personalized emails at scale. Our AI generates unique variations of your messaging so every email feels one-to-one, not one-to-many.

Advanced exclusion filters — We've added a full exclusion system in Settings. Filter out countries, industries, employee sizes, company types, and sectors you don't want. The result? You only see leads that actually matter to your business. No more noise.

More integrations — We've added Clay, plus all the major CRMs, so Happierleads fits right into your existing workflow.

I'm excited to be back on AppSumo because these updates represent exactly what our users have been asking for — more precision, more personalization, and less wasted time chasing the wrong leads.

This is the best version of Happierleads we've ever shipped, and I can't wait for you to try it.

See you inside! — George, Founder of Happierleads

Hello, Sumo-lings! 🌟

It's George here, founder of Happierleads. We're ecstatic to introduce our sophisticated suite solution, engineered to redefine marketing and sales efficiency. Say goodbye to the days when 96% of your marketing budget could disappear into thin air.

Why Happierleads is Your Competitive Edge

Our suite, "Happierleads," is meticulously designed to identify anonymous website visitors with precision and turn them into actionable leads, even if they're logging in from the comfort of their homes. Integrated with a powerful Email Outreach tool, Happierleads automates follow-ups and secures appointments, making every lead count.

Happierleads: The B2B Go-to-Market Vanguard

🚀 Say hello to every visitor. Our Reveal tool identifies your anonymous website visitors, transforming unknown traffic into a list of potential leads.

📈 Utilize our data and insights to boost your conversion rates and elevate sales figures.

💌 With AI-driven email campaigns, engage your prospects with messages that are not just heard, but felt.

The Strongest Comeback Offer Yet

Our comeback is more robust than ever. For our early adopters from the Life Time Deal, we've automatically boosted you to our new deal. Feel free to stack more codes without limits — because when it comes to growth, we believe the sky's the limit.

Agency-Friendly Without Boundaries

Happierleads is the ultimate growth partner for agencies. Without stack limits, we're here for businesses seeking premium, yet accessible marketing solutions that are simple to set up and poised to outpace the competition.

Tools Tailored for Triumph:

Reveal: Identify your anonymous website visitors with precision, turning unknown traffic into potential leads.

Prospector: Access over 180 million contacts, ready to be connected with your business.

Enrichment: With our Enrichment tool, Improve your own Data.

Engage: Our AI takes your email campaigns to the next level, crafting messages that not only reach inboxes but also hearts and minds.

We're not stopping here. With a commitment to innovation, we're continuously evolving, ready to exceed the expectations of the future.

Here's to more leads, more conversions, and more growth with Happierleads!

Cheers,

George and the Happierleads Team

When was your company founded & where is it located?

2019 UK

What are past projects, failures, or successes you’ve had in your career?

We believe that deep domain knowledge is a critical success factor, and I personally bring prior experience in developing similar visitor analytics tools.

I have more than 12 years of experience in product development, working alongside both we startups and Fortune 500 companies.

Some of them are: Metrobank, BNP Paribas, GiffGaff, John Lewis and more.

I personally earned relevant experience

while working at a data analytics company called "Game Analytics." I have managed product teams from 3 all the way to 20 people in the past.

After three years of operation,

we managed successfully to establish an ongoing feedback between our clients and the product team.

At Happierleads we are a team of 14 plus 4 external advisors with skills in Funding, Strategy, Ads and SEO.

What is your team size?

14 people overall. 6 Devs, 1 Support, 2 Sales, 1 Marketing, 1 Data Analytics, 1 VA and myself (CTO/CMO)

Are you funded or bootstrapped?

Bootstraped. We do not have a runway we always operate in a breakeven.

What 3rd party tools is your product critically dependent on?

ChatGTP-3

Where is your customer data stored?

We have both in Europe, USA and we can move data across

What is your current monthly recurring revenue (MRR)?

~$5k

How many customers do you have today?

~3000 companies

What’s the origin of the idea for your product?

We wanted to build a B2B Go-to-Market Platform that offers data and intelligent insights to boost conversion rates and drive more sales for marketing and sales departments. A sophisticated tool that will be accessible not only fro the enterprises but from the SMEs as well.

What problem is your product solving and how?

Approximately 96% of the marketing budget goes to waste as businesses struggle to recognize and engage with their unidentified website visitors. Our product assists businesses in minimizing marketing waste by identifying anonymous website visitors and engaging with them via integrating them into an automated email sequence.

What’s the #1 thing you’re looking to gain from the AppSumo campaign?

virality, word-of-mouth, funding

What are your plans with the customers, cash, and learnings from the AppSumo campaign?

Our long-term vision, our North Star, is to empower as many SME (Small and Medium-sized Enterprises) companies as possible to benefit from a consistent influx of high-quality leads at a lower cost, ultimately making them more profitable. We are looking to accelerate our growth and become one of the most popular choices for SME's

Any details to clarify about the deal?

Platform-wide credits can be used for any of our products. For example, 1 credit is 1 Reveal. Also, 1 credit is 1 Contact detail, 1 Enrichment etc