A: Hi,

We currently only support image tracking, where the experience is anchored to an image. This could be a book, a poster or some other flat material placed on a table, on the floor, on the wall or maybe on a signpost. the content is placed relative to the image one chooses as the anchor.

We are working on tracking that allows you to add content to any surface, and will be adding this to the platform as soon as possible. But I'm afraid that I can't give you a specific date for that yet.

The reason that we started by focusing on image tracking, is that research shows that the highest impact one can get out of using AR, is if the content is context-specific, meaning that it is anchored to a real life object, place or thing. This is where AR really comes into it's own and user engagement through interactive elements combined with connection to a place or thing really pays off, by making sure that users feel a higher connection to the experience, the product or the learning experience, whereby they remember it for longer and are more likely to go back to it in their mind.

In our road-map, we are working on making it possible for users to track both image and surfaces and to start AR experiences based on gps coordinates, which will make it even more powerful.

I hope this makes sense and answered your question.

Regards

Jens