A: Hello,

That is a good question. 🙂
Hololink is based on our own tracking algorithms, which get better every week thanks to our advanced computer-vision training. But we do not use any of Apple or Google's standard AR solution, which platforms like Aryel do, to some extent. This has it's pros and cons of course, but in the long run we have complete and ownership control over our tracking which is important to us, so that we can ensure that it will always work and that external companies can not exercise control over our tracking capabilities.

It is true that we currently only support image tracking, but we are currently working on:
* surface tracking
* wayfinding/geo-location
* tracking on curved surfaces and objects

I can give you an exact date for when these will be available, as developing advanced software like this is a very technical process, but it's not far away🚀.

Also, with Hololink, you get features that allow you to create advanced and complex user interaction flows, so that you can tell stories where your users can experience multiple different things within the same AR experience and have the ability to change the course of the story-lines that they are following, if you let them. This creates deeper engagement and longer retention, which is what we all want from our users.

As for going into a detailed comparison, this would be unfair if we did this, because we would of course be biased, so I'll leave that to users who don't have a vested interest in either company, so that the comparison is 100% fair😀.

Have a great weekend

Jens