AppSumo Radar beta
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Discover the hooks behind viral videos.

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Use Hookest in ChatGPT, Claude, and Gemini to discover and analyze viral hooks with AI.
Hookest Competitor Listening tracks competitors’ Instagram content and detects viral posts.
Hookest analyzes viral videos to uncover engagement patterns and insights behind their performance.
Hookest analyzes high-performing videos to reveal hooks that capture attention in the first 3 seconds.

Hookest

Micro-SaaS
-64%$39
$108
$39$108
  • Lifetime access
  • Refundable up to 60 days
No "We Got Your Back" guarantee. Radar is a discovery engine — we don't vet these products, so this guarantee doesn't apply.
AppSumo's 60-day refund applies to most deals. AI skills are non-refundable once redeemed.
AppSumo Labs

Early-stage product. Brought to you by the team who built it.

Discover trending hook videos and learn how creators grab attention in the first 3 seconds. Browse real examples by category, country, and date to find fresh ideas for your next video.

TL;DR

  • checkmarkDiscover scroll-stopping hooks from trending videos
  • checkmarkSpot emerging trends and get fresh hook ideas every week

At-a-glance

hookest.com

Alternative to

Buzzsumo, vidIQ

Integrations

Google Gemini, Claude, ChatGPT

Best for

Content creators, Influencers, Social media managers

What you can do with Hookest

Viral Hook Library

  • Search by keyword, caption, or creator
  • Filter hooks by category
  • Sort by newest or by views
  • See real performance data for every hook
Viral Hook Library

AI Platform Integration

  • Connect to ChatGPT, Claude, or Gemini
  • Discover viral hooks with AI
  • Analyze what makes hooks work
AI Platform Integration

Competitor Tracking

  • Track Instagram competitors
  • Detect viral content early
  • Get notified when posts go viral
  • Compare views and engagement
Competitor Tracking

Hook Performance Insights

  • Analyze hook performance and engagement signals
  • Explore Hook Scores and key insights
  • Understand what makes viral hooks effective
Hook Performance Insights

Hooks That Grab Attention

  • Discover hooks that capture attention in the first 3 seconds
  • Explore opening styles from trending videos
  • Find fresh inspiration for your next video
Hooks That Grab Attention

One plan, all inclusive

Feel secure in your purchase with AppSumo's 60 day money-back guarantee.

1 Code

$39
Lifetime access
Competitor Listening
MCP Server
Hook Library
Trend Radar
Hook Downloads
Refundable up to 60 daysNot covered by We Got Your Back. Why?
Deal terms & conditions
Hookest
See Hookest
Founded February 18, 2025
🇺🇸United States
11-50
Startup
Bootstrapped
hookest.com

We got tired of guessing what makes content go viral.

Creating short-form videos often starts with one question: what makes people stop scrolling?

Finding the answer can mean spending hours browsing Instagram, saving videos, and trying to understand why certain content performs better than others.

That's why we built Hookest.

We wanted to make viral hook research easier and more accessible. With Hookest, creators and marketers can discover real, high-performing Instagram hooks, explore performance insights, and find inspiration by category, country, and date.

We also introduced Trend Radar and Competitor Listening to help users discover emerging trends and understand what's working for other creators.

Our goal is simple: help you spend less time searching for ideas and more time creating content that captures attention.

Zeynep Sahin
Zeynep SahinSee Zeynep Sahin on LinkedIn
Product Manager

What “Radar” means for this product

Learn more about AppSumo deals

Radar is home to early-stage products looking to gain traction. Here’s the lowdown of what these deals are and aren’t.

Where it is in its life

Radar products are at the start of their journey. They're fresh on the scene and building a customer base.

How we vouch for it

We've verified the basics and reviewed the listing for safety. Success isn't guaranteed — we haven't fully vetted every claim, feature, or result.

Code & security review

All AI skills are reviewed for security purposes. We do not review software code — partner owns security and what ships.

Refund policy

60-day refund on most deals. AI skills are non-refundable once redeemed.

Pricing

Prices are set by the founder. Simple as that.

Where you'll see it

The Radar section of our site exclusively. These products are in early discovery and not quite ready for the AppSumo limelight yet.

Radar is a discovery engine — because we aren’t vetting these products, our We Got Your Back guarantee doesn’t apply. Should these products show traction, our team will work with theirs to get them ready for the main stage (and protected).

Questions & reviews