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Hookest tracks thousands of viral videos and analyzes the hooks, trends, and patterns behind their performance, so you know what works before creating your next content.

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Hookest Competitor Listening tracks competitors’ Instagram content and detects viral posts.
Use Hookest in ChatGPT, Claude, and Gemini to discover and analyze viral hooks with AI.
Hookest analyzes high-performing videos to reveal hooks that capture attention in the first 3 seconds.
Hookest analyzes viral videos to uncover engagement patterns and insights behind their performance.

Hookest

Micro-SaaS
-64%$39
$108
$39$108
  • Lifetime access
  • Refundable up to 60 days
No "We Got Your Back" guarantee. Radar is a discovery engine — we don't vet these products, so this guarantee doesn't apply.
AppSumo's 60-day refund applies to most deals. AI skills are non-refundable once redeemed.
AppSumo Labs

Early-stage product. Brought to you by the team who built it.

Hookest is a viral hook library for TikTok, Instagram Reels, and YouTube Shorts, filterable by category and backed by real performance data. It adds an MCP server for analyzing hooks inside Claude, ChatGPT, or Gemini, plus Competitor Listening to catch when a tracked Instagram account starts trending and Trend Radar for a weekly digest of new hooks. Built for creators and marketers who need a proven opening line before they hit record.

TL;DR

  • checkmarkHook Library
  • checkmarkMCP Server
  • checkmarkCompetitor Listening
  • checkmarkTrend Radar
  • checkmarkPlatform-Specific Hook Data

At-a-glance

hookest.com

Integrations

Google Gemini, Claude, ChatGPT

Best for

Content creators, Social media managers, Social media marketers

What you can do with Hookest

Viral Hook Library

  • Search by keyword, caption, or creator
  • Filter hooks by category
  • Sort by newest or by views
  • See real performance data for every hook
Viral Hook Library

AI Platform Integration

  • Connect to ChatGPT, Claude, or Gemini
  • Discover viral hooks with AI
  • Analyze what makes hooks work
AI Platform Integration

Competitor Tracking

  • Track Instagram competitors
  • Detect viral content early
  • Get notified when posts go viral
  • Compare views and engagement
Competitor Tracking

Viral Trend Analysis

  • Spot trends before they peak
  • Discover fast-growing viral content
  • Track hook performance over time
Viral Trend Analysis

Cross-Platform Insights

  • Explore TikTok, Instagram, and YouTube hooks
  • Compare hooks across platforms
  • See what works on each platform
Cross-Platform Insights

One plan, all inclusive

Feel secure in your purchase with AppSumo's 60 day money-back guarantee.

1 Code

$39
Lifetime access
Competitor Listening
MCP Server
Hook Library
Trend Radar
Hook Downloads
Refundable up to 60 daysNot covered by We Got Your Back. Why?
Deal terms & conditions
Hookest
See Hookest
hookest.com

We got tired of guessing what makes content go viral.

We kept seeing the same problem: finding great short-form content ideas meant spending hours scrolling through TikTok, Instagram Reels, and YouTube Shorts. And even when we found something interesting, it was hard to know whether it actually performed well or just looked good.

That’s why we built Hookest.

We wanted one place where creators and marketers could discover viral hooks, see real performance data, understand what’s working, and keep an eye on competitors without doing all the research manually.

We’re still building and improving Hookest, but the goal is simple: help you spend less time searching for ideas and more time creating content people actually want to watch.

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What “Radar” means for this product

Learn more about AppSumo deals

Radar is home to early-stage products looking to gain traction. Here’s the lowdown of what these deals are and aren’t.

Where it is in its life

Radar products are at the start of their journey. They're fresh on the scene and building a customer base.

How we vouch for it

We've verified the basics and reviewed the listing for safety. Success isn't guaranteed — we haven't fully vetted every claim, feature, or result.

Code & security review

All AI skills are reviewed for security purposes. We do not review software code — partner owns security and what ships.

Refund policy

60-day refund on most deals. AI skills are non-refundable once redeemed.

Pricing

Prices are set by the founder. Simple as that.

Where you'll see it

The Radar section of our site exclusively. These products are in early discovery and not quite ready for the AppSumo limelight yet.

Radar is a discovery engine — because we aren’t vetting these products, our We Got Your Back guarantee doesn’t apply. Should these products show traction, our team will work with theirs to get them ready for the main stage (and protected).

Questions & reviews