Hotjar

Hotjar is a cross-platform website/product analytics platform that helps you manage traffic and understand your audience's behavior.

It provides product teams/managers or marketers with website heatmaps and behavioral analysis tools like Hotjar Recordings that allow them to capture and see all visitor or user activity on their site. This includes what parts of their sites users click, their mouse movements, and how far they scroll.

This allows users to eliminate guesswork when managing traffic or making decisions. On top of that, they also have access to meaningful, contextual analytics to pinpoint opportunities for website improvement.

Hotjar's heatmap tools provide an intuitive and visual way to discover and collect data on website users. The primary benefit is that you won't have to collect data or feedback manually. You can say goodbye to long, boring spreadsheets and turtle-fast data collection processes.

The Feedback feature allows you to install real-time suggestion boxes in popups or sidebars on specific areas of your site. Most of the time, they are emoji-driven, and visitors or users can use them to quickly express their frustration or satisfaction with the content, certain parts, or pages of your site or product.

The Surveys tool allows you to get opinions from your users or visitors. You can use it to collect data about a new product or feature. You can also use it to evaluate your ideas and better understand users, allowing you to integrate customer input into your decision-making process.

Interestingly, the Surveys feature also includess contextual templates that you can use for several survey goals. This saves you time and ensures that you are not starting from scratch. You can quickly build upon the templates to design any survey sample.

The analytics tool, Dashboard, provides insights into what's happening on your product or website pages. You can identify problems and fix them before they escalate. Plus, whenever you find an insight and want to dig deeper, you can go directly to relevant heatmaps and recordings—in a single click—for better analysis.

Dashboard also allows you to focus on specific information by setting filters, such as time periods. For example, you can use this to examine user sentiment toward product or website updates (by comparing pre- and post-disclosure data).

Key features

• Understand how users behave on your site
• See what users see with Recordings
• Get meaningful and contextual survey templates
• Create real-time suggestion boxes
• Integrate with thousands of popular apps—no code required
• No credit card required for the free plan