I buy a lot of premium plugins. This one is awesome - easy to use and just works.

I had an immediate, simple need to do a text substitution for A) visitor's city, and B) the headline based on parameters from the URL (like, ?keyword=Bathroom Renovations).

I installed the plugin, quickly found the geo shortcode option, added it into a Elementor text widget, and voila, my current city name showed instead of the default. Just worked, first time, no settings needed, etc.

Did the same with creating a shortcode to replace the headline, using an Elementor Headline widget. First try, worked. I then weaved that shortcode into other widgets, e.g., an image caption. Everything worked.

I haven't tried any other features yet, but based on how well put together this plugin is, and the well-done help articles, I'm now thinking of other ways I can easily personalize my websites. I used to do this with custom coding and a lot of trial & error.

Highly recommend grabbing this.