The ease to use lets anyone build converting landing pages with no tech skills. With Influensersoft you do not need to break your bank to get a decent All in one marketing package, this application has so much potential as long as developers commit and provide updates. Marketing services are expensive for a lot of people and small businesses, they can run in thousands every year with Influencersoft you don't need to spend thousands of dollars to get a decent all in one package. You can build funnels, create ecom stores, LMS, automate your marketing ( email), collect payments, affiliate management and so much more. Plus they have routine training sessions to help you jump start your business fast.
I feel that the templates for funnel builder need to improve, You need to invest time to learn this software else you will not succeed, people generally will give up as they do not want to put in effort to learn. Rome was not built in a day.