IO Technologies

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    Use real-time data to convert web visitors into readers

    You’re creating high-quality blog posts, but all that effort feels meaningless without an audience who actually reads them. (“At this point, I might as well be writing in a secret diary.”)

    Worst of all, it’s impossible to improve on your content strategy when you don’t have the data to prove what’s working and what isn’t.

    Good thing there’s an analytics platform that helps you accurately measure article engagement and traffic data so you can grow your readership.

    Introducing IO Technologies.

    TL;DR

    too long didn't read
    Monitor traffic spikes to find the best performing content in real time and improve engagement using readability funnels
    Build unsampled historical reports for pages, sections, and authors including traffic, engagement, and Facebook interactions

    At-a-glance

    Overview

    IO Technologies is a web-analytics platform that measures article engagement and traffic data in real time.

    IO Technologies gives you the power to improve every stage of the reader experience, allowing you to boost traffic, engagement, and content revenue.

    Find out how and when your audience interacts with site content during the day by looking at a detailed traffic graph.

    You’ll be able to identify spikes in traffic in real time, like when you announce a new product or publish a breaking news story.

    And it’s easy to switch between multiple reporting time frames for a comprehensive look at the data to help you understand how to improve your content engagement.

    Website traffic

    Monitor your website traffic using real-time modes and custom historical time frames.

    With IO Technologies, you can create content that encourages reader interaction, so your audience is more likely to look at other pages on the site and return later.

    Use readability funnels and engagement reports to understand where your visitors drop off on the page.

    Once you understand where you’re losing people, you can figure out where you need to make tweaks to increase engagement.

    Display traffic

    Get an overview of display traffic and reading behavior on the browser overlay and engagement dashboard.

    IO Technologies is packed with pre-made filters for historical reports, so you can see which content historically performs the best and try to recreate that magic.

    Create dashboards to monitor the performance of specific authors and sections to view which areas have the lowest engagement.

    You can export these reports and include them in your KPI tables, or integrate them into third-party reporting tools.

    Reporting dashboard

    Filter your data using built-in variables across all reporting modes.

    Best of all, IO Technologies was designed by content teams for content teams, so you get all the information you need to understand content performance.

    Thanks to the enterprise-level data processing speed and simple user interface, you'll be able to make faster and better decisions about your content.

    And to make things even easier, you don’t need any prior analytics experience to get the most out of IO Technologies tools.

    IO Technologies experience

    Designed by content teams for content teams, IO Technologies has been a flagship product in the content analytics niche for years.

    You shouldn’t have to guess about what types of content your site visitors like best. (“Heads: we add a Garfield meme to this article. Tails: we don’t.”)

    With IO Technologies, you get real-time analytics that show you what content is performing well and what isn’t, so you can quickly grow your engagement.

    Make smarter content decisions.

    Get lifetime access to IO Technologies today!

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