IO Technologies

    Lifetime deal

    Use real-time data to convert web visitors into readers

    You’re creating high-quality blog posts, but all that effort feels meaningless without an audience who actually reads them. (“At this point, I might as well be writing in a secret diary.”)

    Worst of all, it’s impossible to improve on your content strategy when you don’t have the data to prove what’s working and what isn’t.

    Good thing there’s an analytics platform that helps you accurately measure article engagement and traffic data so you can grow your readership.

    Introducing IO Technologies.

    TL;DR

    too long didn't read
    Monitor traffic spikes to find the best performing content in real time and improve engagement using readability funnels
    Build unsampled historical reports for pages, sections, and authors including traffic, engagement, and Facebook interactions

    At-a-glance

    Overview

    IO Technologies is a web-analytics platform that measures article engagement and traffic data in real time.

    IO Technologies gives you the power to improve every stage of the reader experience, allowing you to boost traffic, engagement, and content revenue.

    Find out how and when your audience interacts with site content during the day by looking at a detailed traffic graph.

    You’ll be able to identify spikes in traffic in real time, like when you announce a new product or publish a breaking news story.

    And it’s easy to switch between multiple reporting time frames for a comprehensive look at the data to help you understand how to improve your content engagement.

    Website traffic

    Monitor your website traffic using real-time modes and custom historical time frames.

    With IO Technologies, you can create content that encourages reader interaction, so your audience is more likely to look at other pages on the site and return later.

    Use readability funnels and engagement reports to understand where your visitors drop off on the page.

    Once you understand where you’re losing people, you can figure out where you need to make tweaks to increase engagement.

    Display traffic

    Get an overview of display traffic and reading behavior on the browser overlay and engagement dashboard.

    IO Technologies is packed with pre-made filters for historical reports, so you can see which content historically performs the best and try to recreate that magic.

    Create dashboards to monitor the performance of specific authors and sections to view which areas have the lowest engagement.

    You can export these reports and include them in your KPI tables, or integrate them into third-party reporting tools.

    Reporting dashboard

    Filter your data using built-in variables across all reporting modes.

    Best of all, IO Technologies was designed by content teams for content teams, so you get all the information you need to understand content performance.

    Thanks to the enterprise-level data processing speed and simple user interface, you'll be able to make faster and better decisions about your content.

    And to make things even easier, you don’t need any prior analytics experience to get the most out of IO Technologies tools.

    IO Technologies experience

    Designed by content teams for content teams, IO Technologies has been a flagship product in the content analytics niche for years.

    You shouldn’t have to guess about what types of content your site visitors like best. (“Heads: we add a Garfield meme to this article. Tails: we don’t.”)

    With IO Technologies, you get real-time analytics that show you what content is performing well and what isn’t, so you can quickly grow your engagement.

    Make smarter content decisions.

    Get lifetime access to IO Technologies today!

    From the founders

    June 07, 2022

    Hi there. This is Alex from IO Technologies.

    🎉 We are excited to bring our product to AppSumo and help all of you manage your content better.

    🤔 What is IO Technologies?

    IO Technologies is a web-analytics platform that helps you understand article readers/website visitors better and convert them to loyal audience.

    💭 Another analytics tool? I've got Google Analytics, why should I get this?

    Our platform was built by content teams for content teams and our customers have been using both GA and IO for over 6 years now.

    Here are the reasons why you might need IO Technologies to measure content performance:

    - ⚡️ Extremely short processing time. You get all the metrics just minutes after someone visits your page, regardless of your traffic values. No more waiting! Edit low-engaging content pages right away before most of the audience reads it and bounces

    - 🤯 Dozen of filters you can apply simultaneously. You are not limited to just primary or secondary dimensions and there is no need to work with the weird-looking segments. Filter by blog category, look at best performing authors, go deeper and look at the traffic sources for specific topics from this author and where the traffic comes from - all with just a couple of clicks

    - 📈 Detailed traffic trends. Have you tried making sense of your GA daily graph? Our trends are plotted with minute intervals, not hours, which (especially when used with filters) helps you instantly understand what that traffic spike was at 2pm (a-ha! That was my newsletter, I should do more of that)

    - 🤤 Stunning user interface. You are an expert in writing content and that doesn't mean you have to excel at clicking through 50 different Google Analytics tables every day. Simply open any of the reports, drill down into article engagement screen, look at the funnels - it all makes total sense now.

    ❔Some frequently asked questions:

    - How does it work? You simply add our tracking script to the pages of your site.

    - Do I need a developer for this? Not necessarily - you can use Google Tag Manager to add the script to all pages.

    - Will this slow down my site? Absolutely not, as we are using an async javascript.

    - Does it conflict with my Google Analytics code? These trackers don't interact with each other at all.

    - What's your expertise? 6+ years of working with thousands of websites - from small blogs to biggest media houses with millions of daily page views. We process up to 10 billion events every day and know how to do it right.

    - Can I hook up my own metadata? Yes, you can pass your own author names, categories, page keywords, etc.

    - Do you use data sampling? Your reports are 100% sampling-free and use raw data to calculate the results.

    Any questions? Let us know!

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