If you love data try IO Tech. I use Google Analytics / DataStudio every day but having another tool like IO is super helpful in getting LIVE data and comparing. From your IO dashboard you can add all your domains/pages/articles and examine user activity. You can see where you are losing readers on a page and which other pages they are going to. The scroll depth funnel is pretty cool.

Besides seeing LIVE data coming in, you can check back on the calendar to get more data. The IO UI is beautiful. The report links you can share with your team and clients will impress them.

On the right-hand side of the IO dashboard you can filter domains so it's easier to see what is going on for each brand. You can also filter article types, tags, devices and other things.

The Overlay feature lets you see data as you are scrolling on the actual website IO is connected with.

The founder is great, listens to feedback, and has been answering all questions and solving any issues that may pop up. He and his team also just recently created a Wordpress plugin to make things even easier to set up.

Good stuff. Excited for the future with IO.