I have struggled to use Google Analytics for many years now because it's so confusing and overwhelming with all these different features and gizmos that most people have no idea what it means or rarely ever use. Once I started using io technologies I was extremely happy to find how simplistic but still data-rich information shown to me in a clean interface with just highlighting the most important parts that my clients and I care about and they have been super impressed with the sleek new additions to our monthly reports. Thank you for creating this!