A: Hi Lilac_Marketing! Thanks for your question, and your interest! Our main difference is our background. IRIS is an audio technology company with a suite of patented products that leverages decades of research into the effects of sound on the brain. Our model for IRIS Clarity is trained on tens of thousands of hours of noise, specifically selected for the modern hybrid working situation. It's highly applicable for call centres, entrepreneurs working form home, busy offices with a lack of meetings rooms, shared workspaces, and even cafés. Our experience in Formula 1 has shown that our technology works in even the most extreme circumstances. We've also got industry-leading PESQ scores which outdo all our competitors. We'd love for you to download IRIS Clarity and hear the difference firsthand! ☺️ Let us know how you get on! 🚀