I kept watching Indian creators, MSMEs, and small businesses struggle to turn Instagram engagement into actual conversations. They were using tools built for other markets, often expensive and complicated, while WhatsApp and Instagram were already central to how they sold. We started by researching the problem deeply and running multiple pilots before asking anyone to pay. Those experiments showed us that businesses did not want another complex automation builder. They wanted something that could simply turn customer intent into action. That led us to build KrossPost: a platform that automatically turns comments into DMs, helps businesses manage social content, and adds safety through Kavach. We are building it specifically around how creators, D2C brands, agencies, and businesses in India and Asia actually acquire customers. Today, KrossPost has grown to 100+ paying customers and has processed 1.26M+ automated DMs. We are still early, but the goal is simple: make social selling as easy as publishing a post.