When was your company founded & where is it located?
It was founded on sep 12 , 2023 and located in Delhi , India
What are past projects, failures, or successes you’ve had in your career?
I began my professional journey as the Head of E-commerce for a business called Wholesale Bazar, which specialized in ethnic suits. This role was foundational for me—I gained hands-on experience managing WooCommerce-based websites, dealing with e-commerce logistics, customer service challenges, and optimizing for conversions. It taught me the nuances of operating an online business, especially in a niche retail space. After that, I founded a marketing agency focused on promoting decentralized coins. This was during the early wave of blockchain adoption, and I learned a great deal about digital marketing strategies tailored to the crypto audience, including community engagement, influencer marketing, and regulatory considerations. In 2021, I launched a product called NFTwatcher—a tool designed to analyze the rarity of NFTs and estimate pricing based on supply and demand. It was well received among early NFT traders and collectors, and I gained deep insight into Web3 user behavior, technical product development, and market timing. I exited this venture just before the Russia-Ukraine war, as the market started showing signs of volatility. Each of these projects helped me build a diverse skill set—from e-commerce operations to digital marketing and product innovation in emerging tech.
What is your team size?
2- frontend Devs
1- backend ( Founder also work with backend as well)
1- Designer Ui/ux 2- Customer Support
1- Q/A
Are you funded or bootstrapped?
We’re currently fully bootstrapped, which has allowed us to build lean, stay focused, and maintain full control over our direction. This approach has helped us validate our product-market fit without external pressure. That said, we’re open to seeking funding once we reach a valuation that aligns with the long-term vision of the business and allows us to scale on our own terms
What 3rd party tools is your product critically dependent on?
Our product has been built entirely from scratch and is not critically dependent on any third-party tools at the moment While we may integrate external APIs such as OpenAI or services in the future to enhance functionality, our core infrastructure and features are fully self-reliant
Where is customer data stored?
London, United Kingdom
What is your current MRR?
3448
How many customers do you have today?
2493 Total Registered Users
What’s the origin of the idea for your product?
i have wrote a blog on this - https://www.indiehackers.com/post/from-frustration-to-innovation-the-story-behind-launchmystore-1efx6cwFNCy0GnYJlMSW
What problem is your product solving and how?
LaunchMyStore solves a major issue in the eCommerce and website building space: most existing platforms are either too complex for beginners or too limiting for advanced users. Many require extensive design work or additional developers to achieve a professional result. LaunchMyStore was built with a core focus on simplicity without compromise—a platform that's easy and intuitive for beginners, yet powerful and flexible enough for developers who want full control over the code. Unlike most competitors, LaunchMyStore offers a design-first experience that doesn’t overwhelm users. Our visual builder is clean, accessible, and beginner-friendly, but also allows advanced users to dive deep into full code editing when needed. This dual-level functionality—combined with our commitment to removing design complexity—makes us stand out. You can launch a store quickly, beautifully, and without needing to hire a developer unless you want to.
What’s the #1 thing you’re looking to gain from the AppSumo campaign?
Exposure , Word of mouth , Growing User Base for a better valuation
What are your plans with the customers, cash, and learnings from the AppSumo campaign?
Our primary goal is to take the valuable feedback from the AppSumo community and use it to refine and enhance LaunchMyStore. Sumo-lings are a savvy group, and their insights are instrumental in helping us identify what truly matters to users. We’re committed to giving them the best possible version of the product for the value they’ve invested. The funds raised from the campaign will be reinvested directly into technology development, infrastructure, and key features—ensuring a smoother, more powerful experience for all users. the next step is to accelerate product development, expand our team, and start introducing next-level customization tools, AI-driven design features, and deeper integrations. We want LaunchMyStore to become the go-to platform for entrepreneurs, creators, and developers—whether they're launching their first store or scaling their brand globally.
Build and customize a professional online store with full design control
