Building LaunchMyStore 2.0 has been one of the most challenging and meaningful journeys for us.

When we first started LaunchMyStore, our goal was simple: make ecommerce easier, faster, and more affordable for business owners who want to launch online without complicated tools, high monthly costs, or heavy transaction fees.

But with LaunchMyStore 2.0, we wanted to go much further. We didn't just want to build another ecommerce platform. We wanted to build a platform that gives founders, creators, small businesses, and growing brands the power to create a professional online store with modern ecommerce flexibility, high-performance storefronts, and a simple visual store-building experience.

That is why we built LaunchMyStore 2.0 around our own Aqua Templating Engine. Aqua allows LaunchMyStore to render and support Liquid-based themes, including themes built for alternate commerce platforms such as Shopify and similar ecosystems. This means merchants can work with familiar theme structures, sections, blocks, schema, templates, and custom code — while LaunchMyStore handles everything through our own Aqua engine.

For us, this was a major technical milestone.

In LaunchMyStore 2.0, we achieved some of our biggest improvements yet:

• ✅ Liquid-based theme support powered by Aqua
• ✅ Theme support for alternate commerce platform structures
• ✅ Visual theme builder with real-time preview
• ✅ Sections, blocks, schema, and custom templates
• ✅ Custom Aqua/Liquid support for advanced customization
• ✅ Nova AI Assistant — AI that manages products, themes, orders, and reports
• ✅ MCP Server — run your store from Claude Desktop or Cursor
• ✅ App Marketplace — install marketing, shipping, and analytics apps in one click
• ✅ App Bridge SDK — free developer SDK with 21 built-in action types
• ✅ 5 Function Types — customize cart, shipping, payment, delivery, and orders
• ✅ Faster storefront performance and improved page speed
• ✅ Global tax compliance, multi-currency, and localization
• ✅ Products, orders, customers, marketing, analytics, themes, and apps in one dashboard

But for us, this is not just a product update. It is a step toward making ecommerce more accessible for everyone.

A lot of small businesses want to sell online, but they get stuck because ecommerce platforms are expensive, technical, or difficult to customize. We believe that should not be the case.

You should be able to launch your store quickly.

You should be able to design it visually.

You should be able to keep more of your profit.

You should be able to use powerful themes and flexible customization without being locked into expensive systems.

You should be able to manage your store with AI, extend it with apps, and customize how your checkout, delivery, orders, and storefront work.

And most importantly, you should feel in control of your own online business.

That is the reason we built LaunchMyStore. And that is the reason we are bringing LaunchMyStore 2.0 to AppSumo.

AppSumo has always been a place where founders, creators, and early adopters discover tools that can change how they work. For us, launching LaunchMyStore 2.0 there is not just about sales — it is about putting our platform in the hands of entrepreneurs who are ready to build, test, launch, and grow.

To everyone who supported us, shared feedback, reported issues, tested early versions, or believed in what we are building — thank you. LaunchMyStore 2.0 is faster, smarter, stronger, and more powerful because of you.

This is just the beginning.

Our mission is clear: to help more people launch their ecommerce business with less cost, less complexity, and more control.

Same power. Less cost. More profit.

LaunchMyStore 2.0 is here.

When was your company founded & where is it located?

It was founded on sep 12 , 2023 and located in Delhi , India

What are past projects, failures, or successes you’ve had in your career?

I began my professional journey as the Head of E-commerce for a business called Wholesale Bazar, which specialized in ethnic suits. This role was foundational for me—I gained hands-on experience managing WooCommerce-based websites, dealing with e-commerce logistics, customer service challenges, and optimizing for conversions. It taught me the nuances of operating an online business, especially in a niche retail space. After that, I founded a marketing agency focused on promoting decentralized coins. This was during the early wave of blockchain adoption, and I learned a great deal about digital marketing strategies tailored to the crypto audience, including community engagement, influencer marketing, and regulatory considerations. In 2021, I launched a product called NFTwatcher—a tool designed to analyze the rarity of NFTs and estimate pricing based on supply and demand. It was well received among early NFT traders and collectors, and I gained deep insight into Web3 user behavior, technical product development, and market timing. I exited this venture just before the Russia-Ukraine war, as the market started showing signs of volatility. Each of these projects helped me build a diverse skill set—from e-commerce operations to digital marketing and product innovation in emerging tech.

What is your team size?

2- frontend Devs

1- backend ( Founder also work with backend as well)

1- Designer Ui/ux 2- Customer Support

1- Q/A

Are you funded or bootstrapped?

We’re currently fully bootstrapped, which has allowed us to build lean, stay focused, and maintain full control over our direction. This approach has helped us validate our product-market fit without external pressure. That said, we’re open to seeking funding once we reach a valuation that aligns with the long-term vision of the business and allows us to scale on our own terms

What 3rd party tools is your product critically dependent on?

Our product has been built entirely from scratch and is not critically dependent on any third-party tools at the moment While we may integrate external APIs such as OpenAI or services in the future to enhance functionality, our core infrastructure and features are fully self-reliant

Where is customer data stored?

London, United Kingdom

What is your current MRR?

3448

How many customers do you have today?

2493 Total Registered Users

What’s the origin of the idea for your product?

i have wrote a blog on this - https://www.indiehackers.com/post/from-frustration-to-innovation-the-story-behind-launchmystore-1efx6cwFNCy0GnYJlMSW

What problem is your product solving and how?

LaunchMyStore solves a major issue in the eCommerce and website building space: most existing platforms are either too complex for beginners or too limiting for advanced users. Many require extensive design work or additional developers to achieve a professional result. LaunchMyStore was built with a core focus on simplicity without compromise—a platform that's easy and intuitive for beginners, yet powerful and flexible enough for developers who want full control over the code. Unlike most competitors, LaunchMyStore offers a design-first experience that doesn’t overwhelm users. Our visual builder is clean, accessible, and beginner-friendly, but also allows advanced users to dive deep into full code editing when needed. This dual-level functionality—combined with our commitment to removing design complexity—makes us stand out. You can launch a store quickly, beautifully, and without needing to hire a developer unless you want to.

What’s the #1 thing you’re looking to gain from the AppSumo campaign?

Exposure , Word of mouth , Growing User Base for a better valuation

What are your plans with the customers, cash, and learnings from the AppSumo campaign?

Our primary goal is to take the valuable feedback from the AppSumo community and use it to refine and enhance LaunchMyStore. Sumo-lings are a savvy group, and their insights are instrumental in helping us identify what truly matters to users. We’re committed to giving them the best possible version of the product for the value they’ve invested. The funds raised from the campaign will be reinvested directly into technology development, infrastructure, and key features—ensuring a smoother, more powerful experience for all users. the next step is to accelerate product development, expand our team, and start introducing next-level customization tools, AI-driven design features, and deeper integrations. We want LaunchMyStore to become the go-to platform for entrepreneurs, creators, and developers—whether they're launching their first store or scaling their brand globally.

For years, I’ve watched countless small businesses and entrepreneurs struggle to take their ideas online.

What should have been a straightforward process often turned into a frustrating maze of complex platforms, steep learning curves, and skyrocketing costs.

This wasn’t just an observation—I had lived it too.

The Lightbulb Moment

Having spent years in the digital innovation and e-commerce space, I worked closely with business owners who were eager to take their first steps online.

Yet time and again, I witnessed the same challenges. Existing e-commerce platforms promised the world but delivered unnecessary complexity:

• Tools that required technical expertise to navigate.
• Expensive features that most businesses never needed or used.
• Clunky interfaces that took more time to manage than the actual business itself.

This wasn’t progress—it was a barrier to growth. I remember vividly a conversation with a local client. Frustrated, they said:

“I just want to sell my products online without needing a PhD in tech!”

That moment stuck with me. Why was something as fundamental as launching an online store so unnecessarily difficult?

Noticing the Pattern

The more I listened to business owners, the clearer it became:

Time and money were being wasted on tools that didn’t align with their needs.

Entrepreneurs were spending weeks—or even months—just to get their stores off the ground.

And it wasn’t just a local issue; this was a global struggle. Small and medium businesses, often the backbone of economies, were being left behind because the tools available didn’t meet their real-world needs.

Why Existing Solutions Weren’t Enough

Sure, there were platforms out there, but they all seemed to miss the mark:

Some were too expensive for small businesses trying to get started.

Others were overly technical or inflexible, leaving users frustrated.

And many platforms seemed disconnected from the success of the businesses they served, offering features that felt more like gimmicks than solutions.

I realized businesses didn’t just need software—they needed a partner. They needed a platform that made e-commerce simple, affordable, and effective, while aligning with their goals.

Turning Pain into Purpose

With that realization, I set out to build a solution that addressed these challenges head-on. My goal was clear: strip away the complexity and give business owners exactly what they needed to succeed online:

A platform that’s easy to use, with no tech skills required.

Affordable pricing that doesn’t break the bank.

Tools that focus on growth, not gimmicks.

What I envisioned wasn’t just another e-commerce platform. I wanted to create a solution that truly empowered entrepreneurs, allowing them to focus on what they do best—building their businesses

And with this, LaunchMyStore™ was born!

Check out these incredible Storefronts Themes created with LaunchMyStore™!

From fresh groceries to unforgettable travel experiences, premium skincare, and stylish hoodies, there's something for everyone & more coming soon.

🛒 Grocy: Your one-stop shop for fresh and essential grocery items. From pantry staples to household necessities, Grocy has it all!

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✈️ TRAVELO: Offering curated travel packages for unforgettable global adventures. Start planning your next trip with TRAVELO!

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💆‍♀️ Cosmetry: Your go-to online destination for premium skincare and beauty products. Elevate your skincare routine with Cosmetry.

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👕 LetsDope: The ultimate hoodie brand for stylish, comfortable, and high-quality designs. Perfect for any occasion.

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✔️ Input essential details like product name, price, and description

✔️ Add Digital Products

✔️ Organize products into relevant categories for easy navigation

✔️ Upload high-quality images to highlight product features

✔️ Manage stock levels seamlessly to prevent shortages

✔️ Add multiple product variants such as size, color, material, and packaging etc

✔️ Assign unique SKUs, stock levels, weights, and prices for each variant

✔️ Combine several variants to create flexible product options for customers

✔️ Showcase different images for each variant combination

✔️ Bulk Export/Import Products and manage inventory as well

✔️ Bulk Update Product From Csv

✔️ Import Products from Shopify & Ecommerce for seamless Migration

✔️ Add, delete, and update Printful products directly from your Printful dashboard (Dropshipping)