Material reduction of features after purchase
I purchased LaunchMyStore License Tier 3 on March 31, 2025 through AppSumo, which explicitly included 7 premium stores at the time of purchase.
After LaunchMyStore released version 2.0, my account was retroactively limited to 2 stores, with support stating this was due to internal plan changes, increased overhead, and compute costs. I was told there was “nothing they can do,” despite this being a clear reduction from what was originally sold.
I understand products evolve, but reducing core, quantitative limits after a lifetime deal purchase is not acceptable. If the original terms can’t be honored, customers should be offered a refund or equivalent compensation.
Update:
After escalating the issue with AppSumo, they issued a refund in AppSumo credits as a courtesy. I appreciate AppSumo stepping in to resolve the situation, though the refund did not come directly from LaunchMyStore.
This review isn’t about bugs or performance — it’s about trust and honoring advertised deal terms. Buyers considering this should be aware that features advertised at purchase may not be honored long-term.
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Shivam,
I appreciate the response and the explanation. However, offering a 40% discount on a new plan doesn’t really resolve the original issue.
The core problem was that the AppSumo Tier 3 deal I purchased included 7 premium stores, and my account was later limited to 2 stores. When I reached out to support, I was told that nothing could be done about it. Because of that response, I escalated the issue and ultimately requested a refund through AppSumo.
If the original deal terms had simply been honored or restored at the time, I would have gladly continued using the platform. Instead, the resolution being offered now requires paying for a new plan after the original lifetime deal was effectively removed.
From my perspective, that doesn’t address the original problem—it just asks the customer to pay again after the mistake occurred.
I do appreciate the clarification that this was caused by an internal migration issue, and I’m glad to hear steps have been taken to prevent it from happening to other early customers.
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Shivam,
Thank you for the follow-up.
For clarity for anyone reading this, the offer made to me was not a permanent restoration of my original deal terms. What was offered was a complimentary 1-year Platinum account, along with help rebuilding the store.
That is materially different from honoring the original AppSumo purchase. My issue was that the Tier 3 deal I purchased included 7 premium stores, and after the platform transition my account was limited to 2 stores. When I contacted support, I was told the limits had changed and that nothing could be done, which is why I escalated the matter and ultimately pursued a refund through AppSumo.
I appreciate the later offer to try to make things right, but a temporary 1-year account is not the same as restoring the original lifetime deal terms that were purchased.
Shivam_LaunchMyStore
Edited Mar 18, 2026Hi Anthony,
This is Shivam, founder of LaunchMyStore.
First of all, I sincerely apologize for the confusion and the experience you had. After carefully reviewing your case, I completely understand what went wrong and I want to take full responsibility for it.
During our transition from V1 to V2, we rebuilt LaunchMyStore entirely from infrastructure to features—to support a much wider range of businesses. Today, our platform hosts websites across multiple niches, including jewelry, small businesses, and even enterprise-level stores. Some examples include chicute.com, ledrohouse.com, and many more.
However, during this migration, a small number of accounts—including some AppSumo lifetime deal users like yourself—were incorrectly mapped to newer plan structures. Unfortunately, our junior support executive was not fully aware of how older lifetime licenses were structured, which led to the incorrect communication about your plan
To clarify clearly:
This change was never applicable to AppSumo or lifetime deal customers. All original purchases—especially from our early supporters like you—are fully honored.
We’ve since retrained our support team to ensure that:
Lifetime and AppSumo deals are properly recognized
No such confusion happens again
Legacy users are always handled with priority and clarity
We truly value the trust you placed in us when we were just starting out. Early supporters like you helped us grow into what LaunchMyStore is today, and that is something we do not take lightly.
I also understand that your refund has already been processed , and I completely respect your decision. That said, I would genuinely love the opportunity to make things right and win back your trust.
If you’re open to giving LaunchMyStore another try, I’d be more than happy to offer you a 40% discount on any plan (instead of the usual 10% we provide). We will personally ensure your experience is smooth and aligned with what you originally expected. You can also connect with me directly on Microsoft Teams—please share your Teams username or email, and I will personally reach out to you.
As a founder, it’s my responsibility to ensure our merchants succeed and feel supported. We made a mistake here, and we are committed to doing everything we can to improve and change your perception of our platform.
Thank you again for your honest feedback it truly helps us grow.
Warm regards,
Shivam
Founder, LaunchMyStore
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In Response To Your 2nd post
Regarding your recent concerns, we still want to make things right for you.
As discussed earlier, we’ve offered you a complimentary Platinum Plan Account free of charge as you requested. In addition, we’re happy to provide dedicated support, where our team will fully design your storefront for you — completely free of charge. All we need from your side are your brand assets and product CSV files, and we’ll take care of everything else.
We also want to acknowledge that, during the recent migration to our newly redesigned platform, some issues did occur. Our updated system is now significantly improved — up to 10x faster and averaging 95+ scores on Google Page Insights Powered By Our Aqua Templating Engine that we made from scratch — but with such major changes, a few mistakes unfortunately happened such as your case , We take full responsibility for that and are committed to ensuring these issues do not happen again.
Most of our customers are already seeing the benefits and are very satisfied with the new platform, and we’d truly like you to have that same experience.
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Regarding your third response, I want to be completely transparent with you.
We’ve genuinely tried everything from our end to make this right. Since your license has already been refunded, there are unfortunately very limited additional options available at this point. As the refund has been processed, it becomes difficult for us to continue providing services entirely free of cost beyond what has already been offered.
As a goodwill gesture, we’ve already offered you a complimentary plan account as you requested from your end , along with full storefront design support from our team at no cost, as you previously requested. Beyond this, we’re unable to extend further concessions.
I’d also like to clarify that we no longer offer a lifetime license for the Platinum Plan, as our plans and offerings have evolved.
We still want to support you and would be happy to move forward with the complimentary setup if you’d like