When was your company founded & where is it located?
Founded in 2023, our global headquarters is in Austin, TX, and our R&D is in Chennai, India. With these two locations, we're available 24x7 for our customers!
What are past projects, failures, or successes you’ve had in your career?
I've had several significant successes and a notable learning experience in my career. I led Birdeye's Integration and Product Partnerships (ISV), achieving 3000+ integrations across 28+ industries and serving 100,000+ customers. At Zoho, I spearheaded the Marketplace and Developer Platform Ecosystem with 2500+ integrations across 50+ business apps, attracting over 5 million visitors and achieving 1M installs with a 40% YoY growth.
I also launched the Zoho Affiliate Program, driving 50% YoY revenue growth with 5000+ affiliate partners. Additionally, I built and launched the Zoho PhoneBridge (CTI) API platform, integrating with 150+ partners, processing over 300 million calls, and logging 25 million hours of call duration. This contributed to Zoho CRM becoming the #1 CRM software with the highest CTI integrations.
However, I faced a significant challenge with my first startup, Crayon'd. I wanted to build products and had several ideas, but nothing materialized into a product. I failed to move the company beyond services; back then, building a product was hard. This experience taught me valuable lessons about the difficulties of product development and the importance of perseverance.
What is your team size?
Our team consists of 6 members. It is broken down as follows:
Development: 2
Design: 1
Go-to-Market: 3 (1 Sales, 1 Marketing, 1 Support)
Are you funded or bootstrapped?
We are a bootstrapped startup initially funded by the founders. Additionally, we have raised funding from notable angels in Silicon Valley.
What 3rd party tools is your product critically dependent on?
Chrome API
Where is your customer data stored?
US East (Virginia)
What’s the origin of the idea for your product?
The idea for Layerpath originated from my experiences at Zoho, where I faced significant challenges in helping partners worldwide learn and adopt our solution. We spent countless hours creating documentation and training videos and conducting one-on-one sessions to onboard them.
Many teams faced similar hurdles in communicating product features and values to customers. These challenges included:
- Creating help articles to educate users about products and features.
- Creating lengthy training sessions and videos for new user onboarding.
- Conducting webinars to promote new features and enhancements.
- Sending generic product demo videos to prospective customers.
This is where the idea of Layerpath was born. We wanted to empower teams to create high-quality demos, customize them, and share them with their audience within 10 minutes.
I'm passionate about Layerpath because we're dedicated to helping creators showcase magical workplace experiences through design-first tools. Our mission is to make every creator proud of their work, starting with our product. We aim to simplify the process of effectively telling every product story.
What problem is your product solving and how?
Layerpath addresses the significant challenges of creating and sharing interactive product demos, user education content, and training materials.
Traditional methods involve lengthy documentation, extensive training sessions, webinars, and generic demo videos, which are time-consuming and often ineffective.
Layerpath streamlines this process by enabling teams to create high-quality, interactive demos quickly and easily, reducing the time and effort needed to communicate product features and values.
Layerpath stands out by consolidating multiple tools into a single, AI-powered platform. Here’s what sets us apart:
1) Unified Dashboard: Create and manage interactive demos, guides, and videos seamlessly from one interface, eliminating the need for multiple tools.
2) AI-Powered Enhancements: Automatically generate text annotations and voiceovers, enhancing the quality and professionalism of your demos.
3) Customization: Tailor every aspect of your demo to match your brand, creating a visually engaging presentation.
4) Time Efficiency: Produce studio-quality content in under 10 minutes, saving over 80% of the time typically required.
5) Comprehensive Sharing Options: Easily share demos via public links, embed them on websites, or send them through email, and track engagement with powerful analytics.
Layerpath’s unique combination of features and focus on user-friendly design ensures that teams can effectively showcase their products, engage their audience, and drive adoption and engagement.
What’s the #1 thing you’re looking to gain from the AppSumo campaign?
The #1 thing we want to gain from the AppSumo campaign is valuable feedback and a deeper understanding of customer problems and varied use cases. We want to learn from our users to improve Layerpath and expand on how it can be utilized. Additionally, we hope to achieve virality and word-of-mouth exposure as secondary benefits.
What are your plans with the customers, cash, and learnings from the AppSumo campaign?
We'll build stronger conviction in our product's value and direction. We'll use the learnings to solidify our roadmap and future vision, ensuring Layerpath meets and exceeds user expectations. This will involve expanding our feature set, improving our AI capabilities, and enhancing customization options.
Ultimately, we'll focus on scaling our operations and reaching a broader audience, driven by the insights and feedback gathered from the AppSumo community.
Any details to clarify about the deal?
Our deal includes AI voiceover credits per month. Please note that any unused credits within a month will not roll over to the following month.
Layerpath does not allow the sale of subscriptions or the registration of accounts in the following embargoed countries due to various US agency restrictions:
1) Cuba
2) Iran
3) North Korea
4) Syria
5) Sudan
We make every effort to ensure the accuracy of this list. If you have any questions, kindly contact us at support@layerpath.com.
