I love how easy it is to use LeadRocks. The UI/UX is simple and clean. It makes you just want to use it, like Google search. I like how you can go down the list and quickly reveal the contact info of the person you want to see. I searched for local professionals in my target industry and I already see familiar faces. I strategically use LeadRocks to understand the role my leads have in their company and where they fit in their company hierarchy. So I know who the key decision-makers are to buy what I'm selling.