I primarily use this tool to capture my thoughts via audio and then have it transcribed so I can enter it into my journaling app. I find myself using this multiple times per day. And if you have a really great idea or insight you can use the app to create a post suitable for most social media platforms. This is a five Taco purchase and experience. One of the most useful apps I've purchased on Appsumo so far. I love it and recommended highly.