👋 Hey Sumo-lings,

I’m Junaid, founder of LiGo, and I’m excited to share this journey with you.

Over the last decade, I’ve co-founded 4 startups and launched 7+ products. Some never made it past the first customer, while others are still running with steady ARR.

Along the way, I’ve worn many hats; I’ve written code, done research in AI, led sales across EMEA & APAC, consulted organizations like NASA, Saudi Airlines, and Tata Consultancy Services, and even had my writing go viral on Medium with 10,000+ claps.

But despite all that, one thing consistently frustrated me: LinkedIn.

I knew how powerful it could be - for founders, consultants, freelancers, and agency owners - yet building a presence there was painful.

The tools that promised to “help” did the opposite:

Before AI, it was just cookie-cutter “viral templates.”

After AI, it was robotic, generic posts that stripped away any authenticity.

None of them understood me. None of them understood you.

That’s why I built LiGo.

✨ Authenticity first:

LiGo’s AI engine learns your background, your experiences, your tone, and your opinions; so your posts sound like you, not like “AI.”

✨ All-in-one workflow:

From LinkedIn content strategy → post ideas → final authentic posts → publishing & scheduling → analytics → human-sounding authentic commenting, everything is in one place so you can stay consistent without context-switching.

✨ Multi-language support:

Whether you post in English, Arabic, Spanish, Hindi, French, or any of 100+ languages, LiGo generates content that feels natural, nuanced, and authentic in ALL of them.

No other tool does this at our level.

The best part is: I receive at least two LinkedIn DMs every week from a new user saying: “I have never seen an AI LinkedIn Tool write EXACTLY like me. I could literally hand this to my VA and no one would be able to tell”. I posted some of those screenshots on the landing page, so you can see for yourself.

Long story short, LiGo is not just another “AI LinkedIn Post Generator.” It’s a full stack system for LinkedIn that helps you build a 'brand' - in your own voice, while voicing your unique opinions, with the confidence that what you’re sharing is truly you.

I can’t wait to see what you’ll create with it. 🚀 (I'll be waiting for that LinkedIn DM, so I can feature you in that screenshot *wink*).

— Junaid, Founder of LiGo

What are past projects, failures, or successes you’ve had in your career?

I'm a generalist, have co-founded 4 startups (all in different niches) and launched 7 products in the past. 4 failed (some never even got their first customer), while 3 are live today - one at 5-figure ARR, two at 4-figure ARR.

Outside startups, I’ve done dev and research in AI, worked as a regional sales manager (EMEA & APAC), and consulted big names like NASA, Saudi Airlines, Tata Consultancy Services, and the British MOD.

I've also led Microsoft, GitHub, ACM and Google Cloud's Community Chapters back in university days.

I also write and create videos:

- had 5+ articles go viral on Medium (10,000+ claps).

- 3x newsletters with 5000+ aggregate subscribers

- 2x YouTube channels with 4000+ aggregate subscribers

- dozens of "semi-viral" LinkedIn posts (if they count here?)

What 3rd party tools is your product critically dependent on?

LLMs, LinkedIn's Official API (for scheduling & publishing posts), Real-Time Data Enrichment APIs

Where is your customer data stored?

Northern Virginia, United States

How many customers do you have today?

2000+

What’s the origin of the idea for your product?

The idea came from my own frustration: LinkedIn is a powerful tool and has been a major acquisition channel for the "services side" of my business, but the tools available were either “viral templates” or robotic AI outputs. Nothing felt authentic. I wanted something that actually understood me and helped me post in my own style (for both: posts and comments). That’s where LiGo began.

What problem is your product solving and how?

LiGo solves two problems:

Blank page problem → It generates authentic posts ideas and drafts, that are strategically-aligned with your audience and goals, so you never stare at an empty screen again.

Authenticity problem → Unlike generic AI tools, LiGo adapts to your tone, experiences, unique opinions, and style so your posts and comments sound like you.

And with multi-language support (100+ languages), you can grow globally with the same level of authenticity.

👉 What sets it apart from the rest in your space?

Authenticity-first AI → your posts sound like you

Multi-language support → authentic content in 100+ languages

All-in-one workflow → ideas, posts, editing, scheduling, analytics, and commenting in one place

AI strategy coaching → analytics + AI insights guide your growth, not just measure it

What’s the #1 thing you’re looking to gain from the AppSumo campaign?

Early adopters’ feedback. We want to see how you use LiGo, what features you value most, and what we can build next to make it indispensable.

What are your plans with the customers, cash, and learnings from the AppSumo campaign?

Firstly, invest in a mobile application, because so many users seem to use that.

Secondly, improve Chrome extension's user experience (the quality is great, but the user experience could be so much better).

Thirdly, add multi-language support for the entire platform.

Our north star: make LiGo the highest quality, authentic LinkedIn growth partner.

Any details to clarify about the deal?

Two things:

1. Post 'scheduling' is not part of your AppSumo plan, but we have added a separate add-on that you can purchase once you're in the dashboard.

2. If the credit limits mentioned in the deal are insufficient for you, do not worry. You can buy 'additional credits' for individual items, if your usage of a specific module is expected to be higher. LiGo works globally 🌍. If you’re on LinkedIn, you can use LiGo.

Anything else you'd like to add?

Quick Tip to ensure you have the best onboarding experience: If you have never posted on LinkedIn in the past, and your LinkedIn profile information is not updated, then please select "Manual Method" during the onboarding, since our AI won't be able to learn much about you from your LinkedIn profile. The manual method asks you a few questions to understand you. It has "voice mode" so you can simply speak, takes about 3 minutes - and then it saves you hours every week.