myarchivables.infoQ: Awsome Product - can Lively Actually Sell ...
... right there in the video with CTA buttons/ Are does the pressing of the in video button just send you to a storefront? In other words - is there an actual mini storefront within Lively itself?
Also., are there analytics similar to other apps that give you all the stats needed to see if your campaign was successful, and well viewer engagement and demographic states or key measurements - typically desired ?
Any A/B testing or can you copy a campaign to reuse etc?
Thank you :)
Pranaya_Lively
Apr 16, 2025A: Q: When a viewer clicks the CTA in the video, does it open a mini-store within Lively, or redirect to the main store/product page?
Clicking the CTA redirects users to your storefront, product page, or any custom URL you choose. Lively does not host a mini-storefront—it seamlessly connects to your existing store.
Q: Does Lively offer analytics similar to other apps to track campaign performance, viewer engagement, and demographics?
Yes, Lively provides detailed engagement metrics like watch time, views, clicks, and CTR. For platforms like Shopify and Magento, we also track conversion metrics such as Add to Cart (ATC), orders, and revenue.
Q: Can I run A/B tests or reuse campaigns?
Absolutely. Lively supports A/B testing and allows you to duplicate campaigns for quick reuse and iteration.
Great! So the buttons, variants etc - for CTA - are just to redirect. Not actually functioning as per a store to buy then and there?
Users can choose to buy then and there through what we call Instant Checkout. You can either enable this, redirect them to an external product page, or skip adding any product link altogether. The experience is fully customizable to fit your goals.