Here's what I can say so far. It's the first map tracker that I've used for my marketing business. It is not the first one that I've ever used. So with that said, it is pretty intuitive if you've ever used one. I don't think it can get much easier unless they start automating the whole thing. I suppose you could identify the lower ranking keywords and then have it go do what needs to be done to increase that rating. But until AI gets that good, this is a perfect deal. It's inexpensive compared to mainstream tools... by far. Also, I love that it is white label. I've used some white label tools in the past and they hyperlink like crazy and embed their brand everywhere. Not this one. Why does it matter? Because when I'm presenting to my clients, I want them focused on map and keywords, not on a tool that bombards you with popups (Ubersuggest). Anyway, great tool. It is a little slow when you're loading it all for the first time because it does have to scrape and populate. But once that's done, it's just a few seconds to pull up any keywords on your list. Same goes for shifting between your clients. Also a nice feature. Just click the dropdown and it starts populating. I also like that it gives advice on what to do to make improvements. That's great for clients and for internal new hires. "Great, one less thing I have to break down for a new hire." They can play with it, go through the tutorials and pick it up pretty quick. Admittedly, I don't think I paid full attention to all of the training but it is a straight forward setup so just click around a bit and you'll see what I mean.