MagicForm
Create an AI sales rep that improves and automates lead generation
Posted Feb 24, 2025
Hey Sumo-lings,
MagicForm was acquired a few months ago and, at the time of the transition, they confirmed all LTDs would be supported.
Unfortunately, it appears that Sumo-ling accounts have since been downgraded and that the new owner is not upholding their agreement with AppSumo.
We're talking to their team to understand what's going on and we'll report back here and through Support tickets as soon as we learn more. Thanks for your patience.

Amy Lozano

Customer Experience Senior Manager
Talk to any chatbot long enough and the answers you’ll get will start to feel off. (“Is there anything else you can help me with? Yes! My original question!”)
Most AI chatbots aren’t sophisticated enough to do more than simply regurgitate your knowledge base.
What if you could build a super smart chatbot that keeps learning as it goes, so customers receive quality support every time?
Say hello to Magic Form.
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TL;DR
At-a-glance
Alternative to
Features
Allows Existing Accounts
Overview
Magic Form lets you build and train an AI-powered sales assistant to improve and automate your customer journey.
Teach an AI-powered sales rep all about your business, so it’s always on the ball when talking to your customers.
You can train the AI on documents and URLs, and edit your chatbot’s source knowledge with anything that isn’t covered in your knowledge base.
MagicForm lets you review your chatbot’s recent conversation history to spot issues like inaccurate or hallucinatory responses.
When you click on responses, you can also see what information your chatbot is referencing and make sure it’s providing relevant support.

Maintain your chatbot’s knowledge base so customers get relevant support every time.
Connect your chatbot to Gmail to follow up with leads automatically and guide them through the next steps of the customer journey.
You can build entire email sequences for lead outreach, drive them to your website, and start converting them into paying customers.
Simply enter a prompt for each step, and the AI will generate a personalized email with the details from that prospect’s conversation.

Automate your lead follow-up by letting your chatbot send personalized emails.
With automated follow-ups and lead management built-in, you’ll never have to worry about leads falling through the cracks.
You can view all your active leads and follow their customer journey from one dashboard that shows you what action is next and when it’s due.
You can also integrate MagicForm with other apps via Zapier to accomplish even more, like passing lead info to your enterprise CRM.

See all your active leads and follow their customer journey.
Best of all, you’ll be able to white label everything and add your branding to make it look like an in-house tool.
You can add a custom domain via CNAME to power customer interactions through MagicForm right on your website.
Now you’ll be able to resell this platform to your clients, creating a new revenue stream for your business.

Add your own branding and domain name to MagicForm to make it yours.
With AI taking care of your customers, you’ll finally have time for that passion project. (“Looks like my dog and I will be sporting matching knitted hats this fall.”)
With MagicForm, you can build your very own AI-powered sales and support rep who’s an expert on your business.
Upgrade your customer support.
Get lifetime access to MagicForm today!
Plans & features
Deal terms & conditions
- Lifetime access to MagicForm
- All future Pro Plan updates
- If Plan name changes, deal will be mapped to the new Plan name with all accompanying updates
- No codes, no stacking—just choose the plan that’s right for you
- You must activate your license within 60 days of purchase
- Ability to upgrade or downgrade between 4 license tiers
60 day money-back guarantee. Try it out for 2 months to make sure it's right for you!
Features included in all plans
- Web scan and document upload
- Embed code Included
- 30+ languages (All current and future)
- CRM integrations
- Automatic follow-ups
- Personalized questions
- Learn from each conversation