SumoDudeSumoDude
SumoDude
May 21, 2020

Q: Couple things before I buy: Is an "instance" a brand / company or?

I have several sections of questions I would like to make. Example, I own a printing company. So I would want top level categories or big sections of questions like "Paper Printing" then a bunch of questions just for paper.

Then a "Promo Products" section w/ of lots of FAQ about custom pens and fidget spinners, whatever else.

Then a section for Apparel Printing. And so on.

Can I set that up with 1 "instance" or no?

Also does this have any SEO benefits? Ex: If I make a bunch of FAQ questions about for example, blue rhinos for sale in San Francisco. Will those pages come up in google search?

I'm using elfsight's little dropdown widget for our FAQ right now, but it's a simple HTML code embed so I'm not sure if google is picking up the actual text of the questions and answers that are displayed on my web page. Let me know if Malcom is any different.

Let me know, thanks

Founder Team
TomJ_Malcolm

TomJ_Malcolm

May 15, 2024

A: Hi

An instance is a complete version of Malcolm! So unlimited FAQs, unlimited Workflows, unlimited team members. 1 set of custom branding. 1 hosted hub, 1 custom domain. More info here: https://support.malcolm.support/faqs/what-is-an-instance

if you have two companies or two brands or want to use Malcolm! with different sets of users and you don't want one set of users to see content intended for the other set then two instances may be the way to go.

From what you describe one instance should be fine.

We follow SEO best practice, for example the hosted hub generates sitemap.xml and the content you make public is marked up with https://schema.org/Question. You can also change meta information but ultimately SEO is really about how relevant and authoritative Google sees your content as being relative to the keywords people use (and other things they use like location etc) so Malcolm! will do it's bit as part of an overall SEO strategy but it's not a silver bullet to climb the page ranks of Google :-)

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