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FREE lifetime access to Marketing to Mindstates Ebook

You must download and save your content within 60 days of purchase

<h4>How to Market to Mindstates is an ebook that teaches you how to bypass consumers’ unconscious filters and drive new behaviors for better marketing strategies.</h4>


 <div
 class="story-img-container open-carousel-modal-on-click"
 data-story-image-id="mindstate-1"
 >
 
 <img
 class="story-inline-image z-depth-2"
 src="https://appsumo2-cdn.appsumo.com/media/stories/images/image3_3_40.png?optimizer=gif"
 alt=""
 srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/image3_3_40.png?width=495&optimizer=gif 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/image3_3_40.png?width=654&optimizer=gif 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/image3_3_40.png?width=935&optimizer=gif 850w"
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<h5 style="text-align: center; ">Learn the reasoning behind human behaviors and use it to leverage your marketing!</h5>

In order to influence behavior, you’ve got to understand it first.

How to Market to Mindstates gives you a detailed breakdown of why we choose the actions we do.

You’ll figure out how to define consumer goals, then how to target these goals to create stronger emotional connections between them and your brand.

It sounds technical, but it’s all very accessible, with real-world examples to guide you along and illustrate concepts.


 <div
 class="story-img-container open-carousel-modal-on-click"
 data-story-image-id="mindstate-2"
 >
 
 <img
 class="story-inline-image z-depth-2"
 src="https://appsumo2-cdn.appsumo.com/media/stories/images/image4_dSRSMVw.png?optimizer=gif"
 alt=""
 srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/image4_dSRSMVw.png?width=495&optimizer=gif 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/image4_dSRSMVw.png?width=654&optimizer=gif 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/image4_dSRSMVw.png?width=935&optimizer=gif 850w"
 sizes="(min-width: 950px) 1045px, 100vw"
 width="850" height="500"
 loading="lazy"
 />
 
 <svg
 aria-hidden="true"
 focusable="false"
 data-prefix="fas"
 data-icon="search-plus"
 role="img"
 xmlns="http://www.w3.org/2000/svg"
 viewBox="0 0 512 512"
 class="hover-mag-glass svg-inline--fa fa-search-plus fa-w-16"
 >
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 fill="currentColor""
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 />
 </svg>
 </div>
 

Framing your brand for optimal consumer engagement is also part of the Mindstates process.

Learn how people approach their goals through one of two focuses: promotion focus or prevention focus.

The difference between these two processes helps you define whether you’re positioning a product to help them achieve a goal or avoid negative consequences.

Through this framing, you can more effectively connect with consumers and subtly prime them for your messaging.

Context is instrumental to understanding motivations and predicting behavior.

You’ll become adept at identifying the 4 key factors for consumer decision making: location, people, feeling, and choice architecture.

With these factors informing your marketing decisions, you’ll have a distinct advantage with reaching your customers, as well as influencing their behaviors on a subconscious level.


 <div
 class="story-img-container open-carousel-modal-on-click"
 data-story-image-id="mindstate-3"
 >
 
 <img
 class="story-inline-image z-depth-2"
 src="https://appsumo2-cdn.appsumo.com/media/stories/images/image1_ECGetzG.png?optimizer=gif"
 alt=""
 srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/image1_ECGetzG.png?width=495&optimizer=gif 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/image1_ECGetzG.png?width=654&optimizer=gif 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/image1_ECGetzG.png?width=935&optimizer=gif 850w"
 sizes="(min-width: 950px) 1045px, 100vw"
 width="850" height="500"
 loading="lazy"
 />
 
 <svg
 aria-hidden="true"
 focusable="false"
 data-prefix="fas"
 data-icon="search-plus"
 role="img"
 xmlns="http://www.w3.org/2000/svg"
 viewBox="0 0 512 512"
 class="hover-mag-glass svg-inline--fa fa-search-plus fa-w-16"
 >
 <path
 fill="currentColor""
 d="M304 192v32c0 6.6-5.4 12-12 12h-56v56c0 6.6-5.4 12-12 12h-32c-6.6 0-12-5.4-12-12v-56h-56c-6.6 0-12-5.4-12-12v-32c0-6.6 5.4-12 12-12h56v-56c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v56h56c6.6 0 12 5.4 12 12zm201 284.7L476.7 505c-9.4 9.4-24.6 9.4-33.9 0L343 405.3c-4.5-4.5-7-10.6-7-17V372c-35.3 27.6-79.7 44-128 44C93.1 416 0 322.9 0 208S93.1 0 208 0s208 93.1 208 208c0 48.3-16.4 92.7-44 128h16.3c6.4 0 12.5 2.5 17 7l99.7 99.7c9.3 9.4 9.3 24.6 0 34zM344 208c0-75.2-60.8-136-136-136S72 132.8 72 208s60.8 136 136 136 136-60.8 136-136z"
 />
 </svg>
 </div>
 

The ebook goes step-by-step on how to use all of your new tools to the utmost potential, so you can reach the height of your marketing game.

You’ll also learn how to decipher motivations, and absorb years of motivational psychology research through the straightforward text.

Get ready to discover the 9 psychological motivations that drive most of our decisions and actions.

Regardless of your field of study, these motivations are universal and can be applied to any market.

Like Voltron, all of the book’s concepts link up to form a comprehensive behavior design technique that helps trigger emotional mindstates.

These mindstates prime the consumer to follow through with a purchase.


 <div
 class="story-img-container open-carousel-modal-on-click"
 data-story-image-id="mindstate-4"
 >
 
 <img
 class="story-inline-image z-depth-2"
 src="https://appsumo2-cdn.appsumo.com/media/stories/images/psych.gif?optimizer=gif"
 alt=""
 srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/psych.gif?width=495&optimizer=gif 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/psych.gif?width=654&optimizer=gif 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/psych.gif?width=935&optimizer=gif 850w"
 sizes="(min-width: 950px) 1045px, 100vw"
 width="850" height="500"
 loading="lazy"
 />
 
 <svg
 aria-hidden="true"
 focusable="false"
 data-prefix="fas"
 data-icon="search-plus"
 role="img"
 xmlns="http://www.w3.org/2000/svg"
 viewBox="0 0 512 512"
 class="hover-mag-glass svg-inline--fa fa-search-plus fa-w-16"
 >
 <path
 fill="currentColor""
 d="M304 192v32c0 6.6-5.4 12-12 12h-56v56c0 6.6-5.4 12-12 12h-32c-6.6 0-12-5.4-12-12v-56h-56c-6.6 0-12-5.4-12-12v-32c0-6.6 5.4-12 12-12h56v-56c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v56h56c6.6 0 12 5.4 12 12zm201 284.7L476.7 505c-9.4 9.4-24.6 9.4-33.9 0L343 405.3c-4.5-4.5-7-10.6-7-17V372c-35.3 27.6-79.7 44-128 44C93.1 416 0 322.9 0 208S93.1 0 208 0s208 93.1 208 208c0 48.3-16.4 92.7-44 128h16.3c6.4 0 12.5 2.5 17 7l99.7 99.7c9.3 9.4 9.3 24.6 0 34zM344 208c0-75.2-60.8-136-136-136S72 132.8 72 208s60.8 136 136 136 136-60.8 136-136z"
 />
 </svg>
 </div>
 

Like an indecisive Carmen Sandiego, most consumers don’t even consciously know what they want and leave you to chase them around with best guesses.

It’s time to use behavioral psychology to figure out why customers make the subconscious decisions they do, then create optimized messaging to get the best results.

And Sumo-ling, this ebook is coming at you for a price that’ll blow your mind.

Get free access to How to Market to Mindstates today!

Marketing

Break through subconscious filters to effectively deliver marketing messages

<h4>How to Market to Mindstates is an ebook that teaches you how to bypass consumers’ unconscious filters and drive new behaviors for better marketing strategies.</h4>


 <img
 class="story-inline-image z-depth-2"
 src="https://appsumo2-cdn.appsumo.com/media/stories/images/image3_3_40.png?optimizer=gif"
 alt=""
 srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/image3_3_40.png?width=495&optimizer=gif 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/image3_3_40.png?width=654&optimizer=gif 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/image3_3_40.png?width=935&optimizer=gif 850w"
 sizes="(min-width: 950px) 1045px, 100vw"
 width="850" height="500"
 loading="lazy"
 />
 

<h5 style="text-align: center; ">Learn the reasoning behind human behaviors and use it to leverage your marketing!</h5>

In order to influence behavior, you’ve got to understand it first.

How to Market to Mindstates gives you a detailed breakdown of why we choose the actions we do.

You’ll figure out how to define consumer goals, then how to target these goals to create stronger emotional connections between them and your brand.

It sounds technical, but it’s all very accessible, with real-world examples to guide you along and illustrate concepts.


 <img
 class="story-inline-image z-depth-2"
 src="https://appsumo2-cdn.appsumo.com/media/stories/images/image4_dSRSMVw.png?optimizer=gif"
 alt=""
 srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/image4_dSRSMVw.png?width=495&optimizer=gif 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/image4_dSRSMVw.png?width=654&optimizer=gif 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/image4_dSRSMVw.png?width=935&optimizer=gif 850w"
 sizes="(min-width: 950px) 1045px, 100vw"
 width="850" height="500"
 loading="lazy"
 />
 

Framing your brand for optimal consumer engagement is also part of the Mindstates process.

Learn how people approach their goals through one of two focuses: promotion focus or prevention focus.

The difference between these two processes helps you define whether you’re positioning a product to help them achieve a goal or avoid negative consequences.

Through this framing, you can more effectively connect with consumers and subtly prime them for your messaging.

Context is instrumental to understanding motivations and predicting behavior.

You’ll become adept at identifying the 4 key factors for consumer decision making: location, people, feeling, and choice architecture.

With these factors informing your marketing decisions, you’ll have a distinct advantage with reaching your customers, as well as influencing their behaviors on a subconscious level.


 <img
 class="story-inline-image z-depth-2"
 src="https://appsumo2-cdn.appsumo.com/media/stories/images/image1_ECGetzG.png?optimizer=gif"
 alt=""
 srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/image1_ECGetzG.png?width=495&optimizer=gif 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/image1_ECGetzG.png?width=654&optimizer=gif 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/image1_ECGetzG.png?width=935&optimizer=gif 850w"
 sizes="(min-width: 950px) 1045px, 100vw"
 width="850" height="500"
 loading="lazy"
 />
 

The ebook goes step-by-step on how to use all of your new tools to the utmost potential, so you can reach the height of your marketing game.

You’ll also learn how to decipher motivations, and absorb years of motivational psychology research through the straightforward text.

Get ready to discover the 9 psychological motivations that drive most of our decisions and actions.

Regardless of your field of study, these motivations are universal and can be applied to any market.

Like Voltron, all of the book’s concepts link up to form a comprehensive behavior design technique that helps trigger emotional mindstates.

These mindstates prime the consumer to follow through with a purchase.


 <img
 class="story-inline-image z-depth-2"
 src="https://appsumo2-cdn.appsumo.com/media/stories/images/psych.gif?optimizer=gif"
 alt=""
 srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/psych.gif?width=495&optimizer=gif 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/psych.gif?width=654&optimizer=gif 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/psych.gif?width=935&optimizer=gif 850w"
 sizes="(min-width: 950px) 1045px, 100vw"
 width="850" height="500"
 loading="lazy"
 />
 

Like an indecisive Carmen Sandiego, most consumers don’t even consciously know what they want and leave you to chase them around with best guesses.

It’s time to use behavioral psychology to figure out why customers make the subconscious decisions they do, then create optimized messaging to get the best results.

And Sumo-ling, this ebook is coming at you for a price that’ll blow your mind.

Get free access to How to Market to Mindstates today!

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