I made this purchase because many of my double opt-in emails get lost to the wind (they tell me they're not in Spam or Promotions, so who knows?).

Now, I have a way to add social buttons for them to get my lead magnets and I don't have to worry with that. The setup is a little techie (but we're on AppSumo so we all have a little tech blood, right?). Once I figured it out, it works like a champ.

I really like how they're able to download the lead magnet immediately after they click the social button, it's right there for download. And then I can re-direct them to my website/sales page. Immediate gratification for potential clients.

It integrates with my autoresponder (Aweber), so we're on track with leads from the start.

It has a friend referral piece I haven't played with yet, but it sounds quite interesting.

I'm glad I purchased this and took the time to figure it out. I'm sure it will increase my lead capture and help me build a bigger (confirmed active) email list.