Metricool Reviews

I like and use this program, so I decided to use the sumo day promo to go from a free to a premium license. The problem is that I cannot transfer my setup. This would take a few hours, and in the end, I would lose my existing data. When I explained this to Metricool on chat, I got some smart-arse. So I cancelled my purchase and stick with the free.

Having said that its a very good piece of marketing software which I like a lot.

I discovered Metricool because I was looking for a single source for all my analytics, but once I started using this, I found this to be the single source for all my social media needs - strategy, boasting, measuring, automation. They post great videos and blog posts to learn how to use it, and I am really happy to have found this.

I bought this tool because I was interested in the analytics part – especially in the "automatically generate custom reports". So...I expected the reports to be customizable – but they are not. At least not in the PRO License you buy here.

To customize the reports you have to upgrade to a TEAM License – which is 3x the price. With the Team Licence comes more brand-slots and more scheduled posts per month, but if you are mainly interested (like me) in the custom reports, then you don't need that.

Yes, you can download a ppt-Version of your report and customise it by hand, but that is not what I hoped to get out of a "automatically generated custom report".

It's a shame, because the tool has actually made a good impression so far - but the non-customizable reports are a deal breaker for me. The only standard template available is far too colorful and overloaded for my (and my clients) taste, and it's also only available in 4:3 format.

So keep that in mind if you look (mainly) for a automatic report tool.

We tried quite a few of the other social media management tools and this one just worked. It did everything it said it could - and it did it well. The analytics/reporting tool is phenomenal. Well worth the price. Cannot recommend it enough!

I signed up for Metricool because of the analytics, but more importantly because of the excellent Instagram link page. I was excited to see that Metricool is in the works to get IG autopost approval, but figured that I would keep my Planoly account for the time being and then add links to my mtr.bio page once Planoly sent the post.

Unfortunately, I've found out that the feed on the IG link will not refresh on its own and add new content unless you put it into their Planning calendar first, so if you use something else to autopost (like Planoly or Later) IG content, the IG link page is effectively useless.

It's a real shame and it seems like this would be something that shouldn't be dependent on scheduling posts via their Planning tool (which, again, cannot yet post directly to Instagram so means an extra step). So just heads up for those who thought they could have the best of both worlds while waiting for Metricool to get approval from FB/IG, your Instagram link page isn't going to work as planned.