To be honest, when I first heard of this book, I didn't pick it up immediately. The title seemed to promise the impossible and I decided it wasn't for me.

Well. I was wrong.

This is the best "business" book I've read this year – and I've read quite a few. It completely changed the way I think about business ideas and getting started. The tagline is 100% accurate – this book outlines a surprisingly simple way to validate your business idea.

I appreciate the action steps that Noah has included in his book – the challenges are perfect and help you move forward.

Considering this is one of the shortest business books I've read, it packs a lot of value and should be in every entrepreneur's toolbox.