Q: Do you have a marketing strategy proposal report and change management gap analysis from “as is” to “end state”?
Hello and welcome back to Appsumo.
Please forgive me if I haven’t looked hard enough.
I couldn’t find examples of your reporting on your website, as you mentioned in a response to another question. Can you direct me to it please?
My use case is consulting to some very small banks (less than 20 staff), who have managed so far without any form of marketing strategy. Some don’t even have a CRM.
I can understand that your tool would help me collate their current assets.
What I cannot see is if your tool can help me generate a proposed marketing strategy report, with a “gap analysis” based on their current situation?
Effectively the standard change management cycle of documenting the “as is” situation, the “to be” strategy and the recommendations for changes required?
I see you have “end state” execution tools but monitoring reporting?
Kim_MyDigitalCMO
Sep 3, 2024A: Thank you for the question!
Firstly, our reporting function can be found in the Tools section, positioned on the lower left-hand side of the in-app screen. This function allows you to export your marketing reports once you have built what you need in the platform. This can be shared with your clients.
Regarding generating a proposed marketing strategy report with a gap analysis based on their current situation: while we do not have a specific gap analysis function, our suite of tools and functions can certainly handle this. By working through our available tools, you can effectively document the current 'as is' situation and develop a robust 'to be' strategy. They can be in separate instances to compare, or printed sequentially. We also have tasks associated with the 'to be' to help provide a perspective of effort and steps for team and tactics.
Our AI assistant is also available to guide you in selecting the appropriate marketing channels or tactics, ensuring you adhere to best practices and fill any potential gaps.
During the onboarding process, you will receive in-app prompts to get started & guides and tips to assist you. Additionally, we offer feature demo videos and pointers to further support you through this process. For ongoing monitoring we have Google G4 & Youtube integration, with more to come in the near future. I note you mention end state execution tools, however we do not offer CRM, Ad-tech or social posting tools. Please read the product description carefully. My Digital CMO provides a framework for planing, collaborating and tracking your strategy.
If you have any further questions or need additional guidance, please do not hesitate to contact us during the onboarding process. We are committed to providing you with the tools and support necessary to help you succeed.
Iltaph