Hi buddy 👋

I'm Debarghya Roy, Founder & CEO of Nuwtonic.

Thanks for checking us out.

Why We Built This

Nuwtonic didn't start because AI became popular. It started years before ChatGPT. In 2019, a small team of engineers, myself included, left enterprise jobs to build an EdTech platform. No paid ads. No growth hacks. Just SEO. In 2.5 years, it reached 1.5M users through organic search.

That led to one question: Why do some sites keep growing while others follow the same best practices and stall?

So we stopped trusting opinions and started testing. We built experimental websites, deliberately broke them, and ran 100+ SEO experiments to understand how search engines actually behave. That's how Nuwtonic was born.

Not Another AI Wrapper

By 2023, every SEO tool was becoming another AI wrapper. We went the other way. SEO and AI Search Optimization doesn't have an information problem, it has an execution problem. People don't fail because they need another audit; they fail because execution is slow and depends on individual SEO and AI Search expertise.

So we built Nuwtonic to move from diagnosis to execution.

Team behind Nuwtonic

Our founding team brings 55+ years of engineering, AI, and product experience across Walmart Global Tech, Visa, Paytm, and other product companies. Many of our best features came from agencies, consultants, and early adopters who challenged us with complex real-world problems.

Why AppSumo

We could've chased VCs or bought ads. We'd rather build with this community. Some of our best product decisions came from power users. That's better R&D than money can buy.

Why Nuwtonic Is Different

Most people use 10s of SEO tools, GEO tools, and AI assistants like Claude or ChatGPT.

That works, until you're managing SEO and GEO at scale, where hundreds or thousands of pages, competitors, Google Search Console, technical SEO, AI Search, EEAT, topical authority, content, keywords, and hundreds of interconnected signals must be continuously analyzed, connected, prioritized, and executed, not just answered.

General-purpose AI reaches its limits. Nuwtonic's Agentic AI systems work together across your entire workflow, finding competitor, EEAT, topical authority, AI citation, technical SEO, and content gaps, analyzing GSC, tracking AI visibility across ChatGPT, Gemini, AI Overviews, Claude, and Perplexity, and helping execute SEO & GEO improvements.

The innovation isn't only features. It's that they're connected.

Every agent shares context, prioritizes opportunities, reduces manual work, and helps execute instead of generating another report.

You can directly reach me at [email protected].

Real feedback, crazy questions, unsolved problems, or simply a chat, you're always welcome.

Best,

Debarghya Roy