Hey Sumo-lings,

We're thrilled to be back on AppSumo! And this time, stronger than ever.

Here's the uncomfortable truth that got us started: a huge share of the traffic you pay for isn't human. Bots, click farms, scrapers and fake leads quietly drain ad budgets, pollute your data, and send your sales team chasing people who were never real. Most tools only tell you about it, after your money's gone, and usually only for Google.

We built Opticks to actually prevent it: in real time, across every paid channel: Google, Meta, TikTok, Microsoft, Taboola, and now Reddit too. Instead of a report after the damage is done, you get clean traffic, honest metrics, and a budget that reaches real people.

Since our last AppSumo run, we've shipped a lot for you: Leads (see which of your leads are fake, so your team only works the real ones), Reddit & Taboola Ads protection, multi-domain management, powerful reports, IP Exclusions in Google Ads, and APIs for your developers.

This lifetime deal is live from July 15th, for two weeks only. After that, it's gone. If protecting your ad spend and cleaning your data has been on your list, now's the moment to lock it in for life.

One last thing: we're a small but strong team that reads everything. Try it, push it hard, and tell us what you think, your honest reviews genuinely shape what we build next.

Here's to clean traffic and real results! 🚀

Hello AppSumo family!

We’ve been answering quite a few questions over the last few days, so first of all—thank you so much for the amazing engagement and for the warm welcome Opticks has received. We’re genuinely excited to help you understand the quality of your traffic and stop wasting money on invalid clicks that blur your metrics and make data hard to trust.

We also noticed several questions whether Opticks supports multiple tags and site-wide domain filters that are not currently available.

I’m happy to share that this feature was already on our roadmap, and thanks to your feedback, we’ve decided to prioritize it and we can confirm it will be available for everyone and included in all AppSumo plans before the end of this month!

If you haven’t tried Opticks yet, I’d love to invite you to give it a go and start truly understanding your data and traffic quality. And for those of you already working with us, we’d really appreciate it if you could leave a review and share your experience and feedback on the platform.

Looking forward to growing together.

• Which traffic sources are truly worth your budget
• How to feed clean data into your algorithms to lower your CPA
• Which segments to scale, and which ones to cut before wasting your next $1,000

Hey AppSumo fam!

I’m Carlos Montalvo, and I’m thrilled to bring you Opticks Security — the traffic quality watchdog you actually need in your stack.

Over the years building and scaling multiple products, one thing became painfully clear: ad spend isn’t the problem — fake traffic is. Bots, invalid clicks, competitor clicks — they silently eat your budget and warp your data, making every optimization guesswork.

That’s exactly why we built Opticks: simple, powerful invalid traffic detection and prevention that works across paid and organic channels, surfaces exactly where your spend is leaking, and gives you the tools to stop the bleed — without needing a data science team.

If you’re a founder, marketer, agency owner, growth operator, or an advertiser looking to minimize invalid traffic and maximize the ROAS of your campaigns — this one’s for you.

Because real insights shouldn’t come with fake traffic.

Can’t wait to see what you build with it.

Let’s make every dollar count.

— Carlos M.