How can I integrate Opticks with my website using Google Tag Manager?

To integrate Opticks with your website via Google Tag Manager (GTM), follow these steps: 1) In the Opticks dashboard, select the 'I'm using Google Tag Manager' option during setup. 2) Copy the provided OpticksJS code snippet. 3) In your GTM workspace, create a new Custom HTML tag and paste the OpticksJS snippet. 4) Set the trigger to 'Page View' to fire the tag on all pages. 5) Publish the changes in GTM. This integration allows Opticks to monitor and analyze your website traffic effectively.

How does Opticks integrate with Google Ads to prevent ad fraud?

Opticks integrates with Google Ads by linking to your account and automatically updating tracking templates and IP exclusion lists. This integration allows Opticks to monitor and prevent fraudulent clicks in real-time, helping to protect your advertising budget.

Can Opticks help in identifying and excluding fraudulent users from Meta Ads campaigns?

Yes, Opticks helps improve Meta Ads performance by identifying and excluding visitors considered fraudulent. It uses a Custom Audience that is regularly updated with data from fraudulent users through website events. To implement this, you need to manually add the Opticks Negative Audience to your campaigns as an exclusion option.

What steps are involved in integrating Opticks with TikTok Ads?

To integrate Opticks with TikTok Ads, first complete the OAuth authentication process with TikTok. Then, follow the integration steps provided in the Opticks dashboard to set up the Opticks negative audience in your TikTok Ads account and automate exclusions in your campaigns. Ensure that the TikTok pixel is properly installed for effective operation.

How can I link data between Opticks and my internal systems?

You can link your internal data with Opticks by using the 'external_id' macro. Include this macro in your campaign tracking links (e.g., adding '&external_id=your_platform_unique_id' at the end of the URL). This allows you to cross-reference your unique identifiers with Opticks analyses for in-depth assessment of specific transactions.

How do I change the timezone settings in my Opticks account?

To change the timezone in your Opticks account: 1) Click on your email in the upper right corner. 2) Select 'Settings'. 3) Choose the desired 'Time Zone' from the dropdown list. 4) Save your settings. This change will affect the visualization of all data in the Opticks app.

What is the difference between OpticksJS and Opticks Firewall integration methods?

Opticks offers two main integration methods: 1) OpticksJS (Sensor JS) integration, recommended for advertisers who own the website to protect. It involves adding the Opticks tag to your site manually or via a tag manager like GTM. 2) Opticks Firewall integration, suitable for affiliates or networks without control over the landing page. It requires configuring Opticks to provide a new tracking link to traffic sources. Each method has its own features and limitations.

How can I contact Opticks support for assistance?

You can contact Opticks support through the following channels: 1) Email support at support@optickssecurity.com. 2) Email finance at finance@optickssecurity.com. 3) Email sales at sales@optickssecurity.com.

19 reviews

· 198 bought

Opticks - Plus Exclusive

Detect fake or invalid traffic and prevent ad fraud with an analytics-based security platform

19 reviews

· 198 bought

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What buyers say

“We brought in Opticks to audit our ad traffic quality, and the insights were eye-opening. The platform quickly flagged non-human traffic, VPN clicks, and repetitive bot patterns that were inflating…”

Leandro S. · Verified buyer

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Detect fake or invalid traffic and prevent ad fraud with an analytics-based security platform

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Expose fake clicks and protect real ad spend across paid and organic marketing channels
Reveal wasted ad dollars caused by bots and reallocate to better outlets
Works with Facebook Ads Manager, Google Adwords, Instagram, Microsoft Ads

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Automate fraud prevention to optimize ad spend and traffic quality

Uncover invalid traffic across channels

Analyze traffic from paid and non-paid channels to identify invalid activity faster
Spot bots, fake clicks, VPN and proxy users, and low-quality sources so you can deter them
Gain visibility into suspicious traffic across channels with automatic segmentation by UTM source, campaign, medium, and more

Get a unified view of your traffic

Scrutinize traffic behavior to surface invalid activity and trends
Understand where invalid traffic is coming from and how it impacts performance
Receive actionable insights without manually stitching together reports from multiple platforms

Optimize your ad spend

Track how much money would have been invested into invalid traffic if it wasn’t detected
Quantify wasted spend and understand the real financial impact of fraud and low-quality traffic
Reallocate budget to better-performing keywords, campaigns, or channels

Leverage AI for performance insights

Ask the AI assistant questions about your ads and traffic to get explanations and insights
Stop wasting time on manual analysis
Get quick clarity on traffic quality, campaign performance, and optimization opportunities

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	License Tier 1	License Tier 2	License Tier 3	License Tier 4
Monthly page views	10K	50K	100K	300K
User(s)	1	3	5	10
Domains	Unlimited	Unlimited	Unlimited	Unlimited
Leads & forms analysis
Automated IP exclusion in Google Ads
Click by click reports export
Invalid traffic detection
Session forensics
Customizable campaign alerts
20+ invalid traffic detections
Device detection
Conversion analysis
AI assistant
UTM watchlist
Market benchmark
Customizable exclusion rules
Automatic UTM detection
Automated prevention

Refundable up to 60 days

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Founded August 1, 2018

🇪🇸Barcelona, Spain

11-50

Growth

Bootstrapped

optickssecurity.com

A message from Opticks

Hey AppSumo fam!

I’m Carlos Montalvo, and I’m thrilled to bring you Opticks Security — the traffic quality watchdog you actually need in your stack.

Over the years building and scaling multiple products, one thing became painfully clear: ad spend isn’t the problem — fake traffic is. Bots, invalid clicks, competitor clicks — they silently eat your budget and warp your data, making every optimization guesswork.

That’s exactly why we built Opticks: simple, powerful invalid traffic detection and prevention that works across paid and organic channels, surfaces exactly where your spend is leaking, and gives you the tools to stop the bleed — without needing a data science team.

If you’re a founder, marketer, agency owner, growth operator, or an advertiser looking to minimize invalid traffic and maximize the ROAS of your campaigns — this one’s for you.

Because real insights shouldn’t come with fake traffic.

Can’t wait to see what you build with it.

Let’s make every dollar count.

— Carlos M.

Sandra Rubio

Questions & reviews

Have a question?

Here you'll find a curated collection of frequent questions and answers, designed to provide you with quick, clear information about the product.

For all other questions refer to the questions tab

Helpful links

What is Opticks and how does it help marketers?

How does Opticks detect invalid traffic?

Which advertising platforms does Opticks support for fraud prevention?

Who does digital marketing fraud and why?

Why should I care about invalid traffic?

How do I integrate Opticks on my website?

Will Opticks affect real users or SEO?

Opticks - Plus Exclusive has received positive feedback for its ability to detect and prevent ad fraud, detailed analytics reports, and multi-channel coverage. However, some users have mentioned a learning curve for advanced features and suggested UI/UX improvements. With a 5.0 overall rating from 14 reviews and a 60-day money-back guarantee, it's definitely worth a try for those in need of a top-quality tool for managing ad spend.

AI-powered summary of customer reviews

Ratings

4.5

Taco ratings

Sandra Rubio Doria

Head of Customer Success

Founded 2018-08-01

🇪🇸Barcelona, Spain

11-50

Growth

Bootstrapped

optickssecurity.com

Showing 1-5 of 5 posts

Updated Jul 15, 2026

We're back! Stronger than ever!

Hey Sumo-lings,

We're thrilled to be back on AppSumo! And this time, stronger than ever.

Here's the uncomfortable truth that got us started: a huge share of the traffic you pay for isn't human. Bots, click farms, scrapers and fake leads quietly drain ad budgets, pollute your data, and send your sales team chasing people who were never real. Most tools only tell you about it, after your money's gone, and usually only for Google.

We built Opticks to actually prevent it: in real time, across every paid channel: Google, Meta, TikTok, Microsoft, Taboola, and now Reddit too. Instead of a report after the damage is done, you get clean traffic, honest metrics, and a budget that reaches real people.

Since our last AppSumo run, we've shipped a lot for you: Leads (see which of your leads are fake, so your team only works the real ones), Reddit & Taboola Ads protection, multi-domain management, powerful reports, IP Exclusions in Google Ads, and APIs for your developers.

This lifetime deal is live from July 15th, for two weeks only. After that, it's gone. If protecting your ad spend and cleaning your data has been on your list, now's the moment to lock it in for life.

One last thing: we're a small but strong team that reads everything. Try it, push it hard, and tell us what you think, your honest reviews genuinely shape what we build next.

Here's to clean traffic and real results! 🚀

Sandra Rubio

Updated Mar 4, 2026

New Feature: Multi Domains

Hello AppSumo family,

I’m excited to confirm that the multi-domain feature is now available to everyone.We truly hope this new feature makes your day-to-day workflow smoother and more efficient. Our goal is to keep building tools that genuinely support your growth and make managing your domains easier and more scalable.

As always, we’re excited to hear your feedback and continue improving the platform together with you.

Sandra Rubio

Updated Feb 10, 2026

Coming Soon: Multiple tags and site-wide domain filters

Hello AppSumo family!

We’ve been answering quite a few questions over the last few days, so first of all—thank you so much for the amazing engagement and for the warm welcome Opticks has received. We’re genuinely excited to help you understand the quality of your traffic and stop wasting money on invalid clicks that blur your metrics and make data hard to trust.

We also noticed several questions whether Opticks supports multiple tags and site-wide domain filters that are not currently available.

I’m happy to share that this feature was already on our roadmap, and thanks to your feedback, we’ve decided to prioritize it and we can confirm it will be available for everyone and included in all AppSumo plans before the end of this month!

If you haven’t tried Opticks yet, I’d love to invite you to give it a go and start truly understanding your data and traffic quality. And for those of you already working with us, we’d really appreciate it if you could leave a review and share your experience and feedback on the platform.

Looking forward to growing together.

Sandra Rubio

Updated Jan 30, 2026

New Update from Opticks!

I’m Carlos Montalvo, and I’m excited to introduce you to Opticks Security, the traffic quality guardian your marketing stack has been missing.

When we started Opticks, we realized that most companies were looking for tools to simply “block fake clicks” or “blacklist IPs.” And while Opticks fully covers the technical side of traffic security, we quickly understood that real performance requires going far beyond blocking.

In today’s AI-driven marketing ecosystem (Meta, Performance Max, TikTok, Microsoft, HubSpot), blocking a bot is only half the battle.

The real danger isn’t just a fake click it’s the bad data that click leaves behind. When your pixels and algorithms learn from invalid traffic, your CPA increases, performance degrades, and scaling becomes harder, even if you’re technically “blocking” the source.

That’s why we built Opticks as a Traffic Intelligence platform.

Beyond stopping fraud, we uncover behavioral patterns that allow you to anticipate performance and make smarter decisions. We help you clearly see:

Which traffic sources are truly worth your budget
How to feed clean data into your algorithms to lower your CPA
Which segments to scale, and which ones to cut before wasting your next $1,000

If you’re here to protect your ad spend, you’re in the right place, but we’re not just here to be your shield, we’re here to be your clarity.

Let’s stop chasing bots and start scaling what actually converts.

Can’t wait to see what you build with it. Let’s make every dollar count

Sandra Rubio

Updated Jan 15, 2026

A message from Opticks

Hey AppSumo fam!

I’m Carlos Montalvo, and I’m thrilled to bring you Opticks Security — the traffic quality watchdog you actually need in your stack.

If you’re a founder, marketer, agency owner, growth operator, or an advertiser looking to minimize invalid traffic and maximize the ROAS of your campaigns — this one’s for you.

Because real insights shouldn’t come with fake traffic.

Can’t wait to see what you build with it.

Let’s make every dollar count.

— Carlos M.

Sandra Rubio

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