Name: Essential Tool for Marketers!
Item: Opticks
Rating: 5
Author: icondino

Group

Software

Marketing & sales

Sub category

Marketing management

Product tag

Marketing planning

Best for

Marketers

Marketing agencies

Small businesses

Integrations

Facebook Ads Manager

Google Adwords

Instagram

Microsoft Ads

TikTok

If Plan name changes, deal will be mapped to the new Plan name with all accompanying updates

No codes, no stacking—just choose the plan that’s right for you

You must activate your license within 60 days of purchase

Ability to upgrade between 6 license tiers while the deal is available

Ability to downgrade between 6 license tiers within 60 days of purchase

Opticks Terms & Conditions

FAQs

Knowledgebase

Demo

Blog

G2 reviews

Capterra reviews

LinkedIn

Integrate Opticks Sensor JS using Shopify

Integration How To: Google Tag Manager

Integration How To: Google Ads

Integration How To: Meta Ads (Facebook & Instagram)

Integration How To: TikTok Ads

How To: Setup an Audience with Google Ads

New Feature: Multi Domains

Coming Soon: Multiple tags and site-wide domain filters

New Update from Opticks!

A message from Opticks

<p class=""></p><h4><b>Opticks is a real-time scope that analyzes paid and non-paid traffic so you can automate fraud prevention and save on your budget.</b></h4><h4><span style="font-size: 14px;">%(</span><span style="font-size: 14px;">opticks-vid26)</span></h4><p></p><p class=""><b style="color:#000000; text-decoration:none">Uncover invalid traffic across channels</b></p><ul><li><b>Analyze traffic from paid and non-paid channels</b>&nbsp;to identify invalid activity faster</li><li><b>Spot bots, fake clicks, VPN and proxy users, and low-quality sources</b>&nbsp;so you can deter them</li><li><b>Gain visibility into suspicious traffic across channels</b>&nbsp;with automatic segmentation by UTM source, campaign, medium, and more</li></ul><p class="">
        <div
          class="story-img-container open-carousel-modal-on-click"
          data-story-image-id="Opticks-img-8c503ebd"
        >
            <img
                class="story-inline-image z-depth-2"
                src="https://appsumo2-cdn.appsumo.com/media/stories/images/image2_jjTBTpU.png?optimizer=gif"
                alt="Analytics dashboard"
                srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/image2_jjTBTpU.png?width=495&optimizer=gif 450w,
                         https://appsumo2-cdn.appsumo.com/media/stories/images/image2_jjTBTpU.png?width=654&optimizer=gif 595w,
                         https://appsumo2-cdn.appsumo.com/media/stories/images/image2_jjTBTpU.png?width=935&optimizer=gif 850w"
                sizes="(min-width: 950px) 1045px, 100vw"
                width="850" height="500"
                loading="lazy"
            />
            <svg
              aria-hidden="true"
              focusable="false"
              data-prefix="fas"
              data-icon="search-plus"
              role="img"
              xmlns="http://www.w3.org/2000/svg"
              viewBox="0 0 512 512"
              class="hover-mag-glass svg-inline--fa fa-search-plus fa-w-16"
            >
                <path
                  fill="currentColor""
                  d="M304 192v32c0 6.6-5.4 12-12 12h-56v56c0 6.6-5.4 12-12 12h-32c-6.6                   0-12-5.4-12-12v-56h-56c-6.6 0-12-5.4-12-12v-32c0-6.6 5.4-12 12-12h56v-56c0-6.6 5.4-12                   12-12h32c6.6 0 12 5.4 12 12v56h56c6.6 0 12 5.4 12 12zm201 284.7L476.7 505c-9.4 9.4-24.6                   9.4-33.9 0L343 405.3c-4.5-4.5-7-10.6-7-17V372c-35.3 27.6-79.7 44-128 44C93.1 416 0 322.9 0                   208S93.1 0 208 0s208 93.1 208 208c0 48.3-16.4 92.7-44 128h16.3c6.4 0 12.5 2.5 17 7l99.7                   99.7c9.3 9.4 9.3 24.6 0 34zM344 208c0-75.2-60.8-136-136-136S72 132.8 72 208s60.8 136 136 136                   136-60.8 136-136z"
                />
           </svg>
        </div>
    </p><p class=""><b>Get a unified view of your traffic</b></p><ul><li><b>Scrutinize traffic behavior</b>&nbsp;to surface invalid activity and trends</li><li><b>Understand where invalid traffic is coming from</b>&nbsp;and how it impacts performance</li><li><b>Receive actionable insights</b>&nbsp;without manually stitching together reports from multiple platforms</li></ul><p class="">
        <div
          class="story-img-container open-carousel-modal-on-click"
          data-story-image-id="Opticks-img-1498a94c"
        >
            <img
                class="story-inline-image z-depth-2"
                src="https://appsumo2-cdn.appsumo.com/media/stories/images/image1_OaQhDeY.png?optimizer=gif"
                alt="Spend analysis"
                srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/image1_OaQhDeY.png?width=495&optimizer=gif 450w,
                         https://appsumo2-cdn.appsumo.com/media/stories/images/image1_OaQhDeY.png?width=654&optimizer=gif 595w,
                         https://appsumo2-cdn.appsumo.com/media/stories/images/image1_OaQhDeY.png?width=935&optimizer=gif 850w"
                sizes="(min-width: 950px) 1045px, 100vw"
                width="850" height="500"
                loading="lazy"
            />
            <svg
              aria-hidden="true"
              focusable="false"
              data-prefix="fas"
              data-icon="search-plus"
              role="img"
              xmlns="http://www.w3.org/2000/svg"
              viewBox="0 0 512 512"
              class="hover-mag-glass svg-inline--fa fa-search-plus fa-w-16"
            >
                <path
                  fill="currentColor""
                  d="M304 192v32c0 6.6-5.4 12-12 12h-56v56c0 6.6-5.4 12-12 12h-32c-6.6                   0-12-5.4-12-12v-56h-56c-6.6 0-12-5.4-12-12v-32c0-6.6 5.4-12 12-12h56v-56c0-6.6 5.4-12                   12-12h32c6.6 0 12 5.4 12 12v56h56c6.6 0 12 5.4 12 12zm201 284.7L476.7 505c-9.4 9.4-24.6                   9.4-33.9 0L343 405.3c-4.5-4.5-7-10.6-7-17V372c-35.3 27.6-79.7 44-128 44C93.1 416 0 322.9 0                   208S93.1 0 208 0s208 93.1 208 208c0 48.3-16.4 92.7-44 128h16.3c6.4 0 12.5 2.5 17 7l99.7                   99.7c9.3 9.4 9.3 24.6 0 34zM344 208c0-75.2-60.8-136-136-136S72 132.8 72 208s60.8 136 136 136                   136-60.8 136-136z"
                />
           </svg>
        </div>
    </p><p class=""><b>Optimize your ad spend</b></p><ul><li><b>Track how much money would have been invested into invalid traffic</b>&nbsp;if it wasn’t detected</li><li><b>Quantify wasted spend</b>&nbsp;and understand the real financial impact of fraud and low-quality traffic</li><li><b style="color:#000000; text-decoration:none">Reallocate budget to better-performing keywords, campaigns, or channels</b></li></ul><p class="">
        <div
          class="story-img-container open-carousel-modal-on-click"
          data-story-image-id="Opticks-img-813bb256"
        >
            <img
                class="story-inline-image z-depth-2"
                src="https://appsumo2-cdn.appsumo.com/media/stories/images/image4_4mYEZBo.png?optimizer=gif"
                alt="Performance tracker"
                srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/image4_4mYEZBo.png?width=495&optimizer=gif 450w,
                         https://appsumo2-cdn.appsumo.com/media/stories/images/image4_4mYEZBo.png?width=654&optimizer=gif 595w,
                         https://appsumo2-cdn.appsumo.com/media/stories/images/image4_4mYEZBo.png?width=935&optimizer=gif 850w"
                sizes="(min-width: 950px) 1045px, 100vw"
                width="850" height="500"
                loading="lazy"
            />
            <svg
              aria-hidden="true"
              focusable="false"
              data-prefix="fas"
              data-icon="search-plus"
              role="img"
              xmlns="http://www.w3.org/2000/svg"
              viewBox="0 0 512 512"
              class="hover-mag-glass svg-inline--fa fa-search-plus fa-w-16"
            >
                <path
                  fill="currentColor""
                  d="M304 192v32c0 6.6-5.4 12-12 12h-56v56c0 6.6-5.4 12-12 12h-32c-6.6                   0-12-5.4-12-12v-56h-56c-6.6 0-12-5.4-12-12v-32c0-6.6 5.4-12 12-12h56v-56c0-6.6 5.4-12                   12-12h32c6.6 0 12 5.4 12 12v56h56c6.6 0 12 5.4 12 12zm201 284.7L476.7 505c-9.4 9.4-24.6                   9.4-33.9 0L343 405.3c-4.5-4.5-7-10.6-7-17V372c-35.3 27.6-79.7 44-128 44C93.1 416 0 322.9 0                   208S93.1 0 208 0s208 93.1 208 208c0 48.3-16.4 92.7-44 128h16.3c6.4 0 12.5 2.5 17 7l99.7                   99.7c9.3 9.4 9.3 24.6 0 34zM344 208c0-75.2-60.8-136-136-136S72 132.8 72 208s60.8 136 136 136                   136-60.8 136-136z"
                />
           </svg>
        </div>
    </p><p class=""><b>Leverage AI for performance insights</b></p><ul><li><b>Ask the AI assistant questions about your ads and traffic</b>&nbsp;to get explanations and insights</li><li><b>Stop wasting time on manual analysis</b></li><li><b>Get quick clarity on traffic qualit</b>y, campaign performance, and optimization opportunities</li></ul><p class="">
        <div
          class="story-img-container open-carousel-modal-on-click"
          data-story-image-id="Opticks-img-0637d9d6"
        >
            <img
                class="story-inline-image z-depth-2"
                src="https://appsumo2-cdn.appsumo.com/media/stories/images/image3_FlpcQUV.png?optimizer=gif"
                alt="AI assistant"
                srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/image3_FlpcQUV.png?width=495&optimizer=gif 450w,
                         https://appsumo2-cdn.appsumo.com/media/stories/images/image3_FlpcQUV.png?width=654&optimizer=gif 595w,
                         https://appsumo2-cdn.appsumo.com/media/stories/images/image3_FlpcQUV.png?width=935&optimizer=gif 850w"
                sizes="(min-width: 950px) 1045px, 100vw"
                width="850" height="500"
                loading="lazy"
            />
            <svg
              aria-hidden="true"
              focusable="false"
              data-prefix="fas"
              data-icon="search-plus"
              role="img"
              xmlns="http://www.w3.org/2000/svg"
              viewBox="0 0 512 512"
              class="hover-mag-glass svg-inline--fa fa-search-plus fa-w-16"
            >
                <path
                  fill="currentColor""
                  d="M304 192v32c0 6.6-5.4 12-12 12h-56v56c0 6.6-5.4 12-12 12h-32c-6.6                   0-12-5.4-12-12v-56h-56c-6.6 0-12-5.4-12-12v-32c0-6.6 5.4-12 12-12h56v-56c0-6.6 5.4-12                   12-12h32c6.6 0 12 5.4 12 12v56h56c6.6 0 12 5.4 12 12zm201 284.7L476.7 505c-9.4 9.4-24.6                   9.4-33.9 0L343 405.3c-4.5-4.5-7-10.6-7-17V372c-35.3 27.6-79.7 44-128 44C93.1 416 0 322.9 0                   208S93.1 0 208 0s208 93.1 208 208c0 48.3-16.4 92.7-44 128h16.3c6.4 0 12.5 2.5 17 7l99.7                   99.7c9.3 9.4 9.3 24.6 0 34zM344 208c0-75.2-60.8-136-136-136S72 132.8 72 208s60.8 136 136 136                   136-60.8 136-136z"
                />
           </svg>
        </div>
    </p>

Detect fake or invalid traffic and prevent ad fraud with an analytics-based security platform

<div><p class=""><b style="color:#000000; text-decoration:none">Uncover invalid traffic across channels</b></p><ul><li><b>Analyze traffic from paid and non-paid channels</b> to identify invalid activity faster</li><li><b>Spot bots, fake clicks, VPN and proxy users, and low-quality sources</b> so you can deter them</li><li><b>Gain visibility into suspicious traffic across channels</b> with automatic segmentation by UTM source, campaign, medium, and more</li></ul></div>

<div><p class=""><b>Get a unified view of your traffic</b></p><ul><li><b>Scrutinize traffic behavior</b> to surface invalid activity and trends</li><li><b>Understand where invalid traffic is coming from</b> and how it impacts performance</li><li><b>Receive actionable insights</b> without manually stitching together reports from multiple platforms</li></ul></div>

<div><p class=""><b>Optimize your ad spend</b></p><ul><li><b>Track how much money would have been invested into invalid traffic</b> if it wasn’t detected</li><li><b>Quantify wasted spend</b> and understand the real financial impact of fraud and low-quality traffic</li><li><b style="color:#000000; text-decoration:none">Reallocate budget to better-performing keywords, campaigns, or channels</b></li></ul></div>

<div><p class=""><b>Leverage AI for performance insights</b></p><ul><li><b>Ask the AI assistant questions about your ads and traffic</b> to get explanations and insights</li><li><b>Stop wasting time on manual analysis</b></li><li><b>Get quick clarity on traffic qualit</b>y, campaign performance, and optimization opportunities</li></ul></div>

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