I watched the video before posting the question which didn’t help….. So let me ask the question again.. as far as Facebook is concern this product is all about Facebook "pages" right? For example, to get more likes and followers to my own Facebook “page” right?

You said “you can search for viral content from your competitors and benchmark them.”-> what’s the benefit to me?, again more likes and followers to my own Facebook “page” right?

You can benchmark and discover viral content from Facebook and Instagram profiles.

What are the benefits?
You can discover viral content, and after, you can recreate the same posts for your profiles. This way, you are going to have successful posts too.
You can find the strengths and weaknesses of your competitors by using the benchmarks.
If you are open for a call this week, I can show you much and explain to you more in-depth how to use the tool depending on your use case.